Senior Remote PPC Strategist & Performance Lead

Blacksmith Agency LLC; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is seeking an Account Strategist to lead PPC and paid media strategies for a diverse client portfolio. You will own media plans, set up tracking, and audit performance, while joining sales calls to shape strategy and close deals.

The role combines strategic ownership with hands-on execution across Google Ads, Meta, and Microsoft Ads, with remote work options for international teams.

Qualifications

• 5+ years of hands-on experience managing Google Ads campaigns with measurable results.
• 4 to 7 years of PPC/SEO or multi-channel strategy experience.
• Proficient in Google Ads Editor, Google Keyword Planner, GA4 and Google Search Console.
• Strong ability to articulate strategic recommendations to clients and AEs.

Responsibilities

• Lead strategy for all PPC clients across multiple industries.
• Plan, launch and manage Google Ads campaigns including Search, Display, and Performance Max.
• Set up tracking and ensure attribution accuracy via GA4, GTM and CRM integrations.
• Audit campaigns, bidding structures, and landing pages; drive CRO opportunities.

Skills

Google Ads

PPC Management

SEO

Analytics

GA4

Communication

Remote Collaboration

Tools

GA4

GTM

Jira

ClickUp

Asana

Job description

Blacksmith Agency is seeking an Account Strategist to lead PPC and paid media strategies for a diverse client portfolio. You will own media plans, set up tracking, and audit performance, while joining sales calls to shape strategy and close deals.

The role combines strategic ownership with hands-on execution across Google Ads, Meta, and Microsoft Ads, with remote work options for international teams.