Remote Senior PPC & SEO Strategy Lead

Blacksmith Agency; Austin (TX); On-site; USD 95,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to lead paid search, paid social, SEO and CRO for a diverse client portfolio.

As PPC Manager you will own strategy, performance and client leadership, work across Google Ads, Meta, Microsoft, and GA4, and participate in sales calls to shape scope and close deals.

This hybrid role requires strong analytics, execution oversight and ability to coordinate with distributed teams.

Qualifications

• 4 to 7 years of PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4, and Search Console.
• Ability to articulate strategic recommendations to clients and executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Create growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, link building and AI-driven content.
• Track KPIs and ensure attribution accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance to clients.

Skills

PPC

SEO

Analytics

Stakeholder communication

Tools

Google Ads

GA4

Google Search Console

Keyword research

Job description

Blacksmith Agency is expanding its marketing division to lead paid search, paid social, SEO and CRO for a diverse client portfolio.

As PPC Manager you will own strategy, performance and client leadership, work across Google Ads, Meta, Microsoft, and GA4, and participate in sales calls to shape scope and close deals.

This hybrid role requires strong analytics, execution oversight and ability to coordinate with distributed teams.