Senior Media Strategist – Remote (PPC, SEO, CRO)

Blacksmith Agency LLC; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work (USA/Canada/South Africa)

Job summary

Blacksmith Agency LLC is seeking a Media Strategist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and CRO. This senior role blends analytics with hands‑on execution and collaboration with sales calls to shape strategy and drive results.

You will oversee internal and external specialists, build performance roadmaps, and present outcomes with measurable improvements across Google Ads, Meta, and organic channels.

Qualifications

• 4–7 years of experience in PPC, SEO or multi‑channel full‑funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Analytics

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency LLC is seeking a Media Strategist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and CRO. This senior role blends analytics with hands‑on execution and collaboration with sales calls to shape strategy and drive results.

You will oversee internal and external specialists, build performance roadmaps, and present outcomes with measurable improvements across Google Ads, Meta, and organic channels.