Senior Regional Marketing Manager - Central

BioSpace; United States; Remote; USD 137,000 - 216,000; Full time

Job summary

A leading company in the pharmaceutical sector seeks a Senior Regional Marketing Manager to drive regional marketing initiatives within the IBD franchise. The role emphasizes building relationships with thought leaders and enhancing brand strategies to elevate therapeutic engagement. Ideal candidates will possess significant industry experience and a track record of successful marketing collaborations.

Benefits

Health insurance

401(k)

Paid time off

Diversity & inclusion initiatives

Qualifications

• At least 7 years of experience in pharmaceutical/biotech industry.
• 2+ years in relevant roles, preferably in IBD or biologics.
• Proven success in marketing.

Responsibilities

• Identify regional customer needs and develop educational materials.
• Lead partnerships with field teams to optimize marketing strategies.
• Support planning and execution of congresses.

Skills

Marketing

Cross-functional collaboration

Leadership

Education

Bachelor's degree

MBA or higher

Job description

Senior Regional Marketing Manager - Central

Join to apply for the Senior Regional Marketing Manager - Central role at BioSpace.

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:

You will partner with the IBD Strategy and Brand Marketing team within the IBD Franchise on regional thought leader engagement, overseeing components and managing executional support for educational P2P efforts and regional marketing initiatives, including conference presence and sponsorships.

Advance the commercial potential of Entyvio by creating targeted customer experiences, supporting education and therapeutic consideration for HCPs and Patients addressing unmet needs in IBD.

Amplify brand strategies through marketing initiatives, strengthening messaging, and enhancing relationships with customers and accounts via field partnerships.

Drive disease state initiatives through leadership efforts and partnerships with third parties, ensuring Takeda's leadership in the IBD landscape.

You will report to the Associate Director, Regional Marketing Lead.

Key Responsibilities

• Identify regional customer needs and develop educational materials.
• Evaluate marketing tactics and recommend strategies for brand optimization.
• Lead partnerships with field teams to optimize marketing strategies and support peer-to-peer education programs.
• Gather local insights on market drivers, influence points, and competitive landscape to inform strategy.
• Manage external vendors and ensure internal stakeholder alignment.

Thought Leader Engagement

• Build relationships with external experts and emerging leaders.
• Gather insights from HCPs and KOLs to inform brand strategies.
• Coordinate advisory boards and manage engagement content and logistics.

Cross-functional & Agency Collaboration

• Ensure compliance and strategic alignment across internal teams and external vendors.

Congress Strategy & Execution

• Support planning and execution of congresses to promote the IBD brand.
• Train field teams and manage event deliverables.

Qualifications

• Bachelor's degree required; MBA or higher preferred.
• At least 7 years of experience in pharmaceutical/biotech industry, with 2+ years in relevant roles.
• Experience in IBD, biologics, or rare diseases preferred.
• Proven success in marketing and cross-functional collaboration.

Travel & Location

Willing to travel up to 50%. Reside within the central region (FL, GA, MS, AL, TN, KY, OH, MI, WI, IL, IN, MO).

Compensation & Benefits

U.S. salary range: $137,000 - $215,270. Benefits include health insurance, 401(k), paid time off, and more.

Additional Information

Takeda is committed to diversity and equal opportunity employment. This position is remote in accordance with company policy.