Senior Regional Director, Sales

Edia; California; On-site; USD 250,000 - 300,000; Full time

Job summary

Edia, the leading AI technology company in K-12 education, seeks a Senior Regional Director of Sales on the West Coast. You will lead a team of 8 AEs to drive revenue, build robust pipelines, and close large district deals with a focus on sustainable growth.

In this high-growth role, you will coach, forecast, and align Marketing, Product, and CS to accelerate adoption of Edia’s platform while maintaining MEDDPICC discipline and data hygiene in Salesforce/Gong.

Qualifications

• 3–5+ years leading AEs with a track record of quota attainment.
• Experience selling or leading in K-12 EdTech or the Public Sector a plus.
• Skilled in pipeline management, forecasting, and disciplined sales processes.
• Able to coach reps on multi-threading and closing deals.
• Excellent communication with teams and executives.

Responsibilities

• Lead a team of 8 AEs to consistently hit quota and manage pipeline.
• Ensure 3x pipeline coverage and accurate weekly forecasts.
• Maintain Salesforce/Gong hygiene and enforce MEDDPICC methodology.
• Partner with Marketing, Product, and CS to accelerate growth and surface field insights.
• Identify gaps and drive scalable playbooks in a high-growth environment.

Skills

Sales leadership

Forecasting

Strategic sales execution

Communication

Adaptability

Job description

About Edia

Edia is the leading AI technology company in K-12 education, helping 1M+ students across the U.S. have an

About Edia

Edia is the leading AI technology company in K-12 education, helping 1M+ students across the U.S. have an exceptional experience in school.

About The Role

At Edia, we believe every student deserves an exceptional experience at school. As an Senior Regional Director of Sales, your mission is not only to hit revenue goals but also to help districts unlock real outcomes for students. In this role, you’ll be shaping the trajectory of a high-growth company while directly influencing how schools across the country deliver education.

You’ll lead a team of Small and Mid-Market Account Executives to consistently achieve 100%+ attainment per quarter, while ensuring a collective pipeline generation of at least 3x coverage per quarter across the team. You’ll drive a culture of accountability, high activity, and strategic outreach to accelerate new logo acquisition and expansion opportunities. All while, successfully managing a team of 8 AEs, enabling each rep to hit quota through effective coaching, rigorous pipeline management, and creative problem-solving.

We are currently prioritizing candidates on the West Coast.

What You’ll Do:

• Revenue & Pipeline: Team consistently hits quota with 3x coverage; deliver accurate weekly forecasts.
• Coaching & Development: Weekly 1:1s, deal reviews, and pipeline inspections; build a high-performing, quota-crushing team.
• Operational Excellence: Drive Salesforce/Gong hygiene, enforce sales methodology (MEDDPICC), and ensure predictable execution.
• Cross-Functional Leadership: Partner with Marketing, Product, and CS to accelerate growth and bring back insights from the field.
• Adaptability: Lead effectively in a high-growth, changing environment; identify gaps and propose solutions.

Qualifications:

• Sales Leadership: 3–5+ years leading AEs with a track record of team quota attainment. Experience selling and/or leading in K-12 EdTech or the Public Sector a plus.
• Forecasting & Process: Skilled in pipeline management, forecasting, and running disciplined sales processes.
• Strategic Sales Execution: Deep understanding of complex B2B sales and ability to coach reps on multi-threading and closing.
• Communication & Influence: Inspires, coaches, and communicates clearly to both teams and executives.
• Adaptability: Thrives in fast-changing environments; creative problem solver who builds scalable playbooks.

Work Authorization: We are currently unable to sponsor or transfer work authorization for all jobs. If things change in the future, we'll be sure to update this section.

We appreciate your interest in Edia. Feel free to follow us on LinkedIn to learn more about what we're doing to improve education outcomes in the US.

Compensation Range: $250K - $300K