Senior Qualitative Researcher, Consumer Insights

Strategic Staffing Solutions

Plano (TX)

On-site

USD 90,000 - 120,000

Full time

3 days ago

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Job summary

Strategic Staffing Solutions in Plano, TX is seeking a seasoned Qualitative Experience Researcher to lead strategic, generative, and exploratory research initiatives focused on consumer needs and behaviors without relying on prototypes or digital interfaces.

The role requires expertise in moderated sessions, ethnography, contextual inquiry, and storytelling to translate insights into clear recommendations and executive-level narratives for cross-functional teams.

Qualifications

6+ years of demonstrated qualitative consumer or experience research experience.
Experience conducting generative and exploratory research independent of prototypes, wireframes, or digital interfaces.
Strong experience conducting moderated research and participant interviews.
Experience using a variety of qualitative methodologies, including ethnography, contextual inquiry, concept exploration, co-creation, collaging, and semi-structured discussions.
Demonstrated ability to analyze and synthesize complex qualitative data into actionable insights.

Responsibilities

Lead end-to-end qualitative consumer and experience research, including research planning, methodology development, participant sessions, analysis, synthesis, and reporting.
Conduct generative, exploratory, and evaluative research to uncover consumer needs, behaviors, motivations, challenges, and aspirations.
Translate research findings into clear, concise, and actionable recommendations.
Develop compelling research reports, presentations, visualizations, and narratives that communicate insights effectively.
Lead research debriefs and communicate findings and recommendations to cross-functional stakeholders.