Senior Qualitative Insights & Impact Research Lead

Public Media Business Association; Arlington (VA); Hybrid; USD 90,000 - 140,000; Full time

Job summary

WETA, the flagship public media station serving the nation’s capital, seeks a Senior Audience & Impact Research Specialist to lead qualitative research and impact measurement. You’ll design studies, synthesize findings, and translate insights into strategic recommendations for audiences and fundraising stakeholders, reporting to the Senior Director of Research & Data Analytics.

Based in Arlington, VA, most roles are onsite or hybrid, with collaboration across internal teams including

Qualifications

• Experience designing and leading qualitative studies (surveys, interviews, focus groups, ethnography).
• Ability to translate qualitative findings into actionable recommendations.
• Strong communication to non-technical audiences and stakeholders.

Responsibilities

• Design and lead qualitative studies aligned to impact goals.
• Code, analyze, and synthesize qualitative data into findings and recommendations.
• Set QA standards for qualitative research across the team.
• Collaborate with quantitative researchers to integrate mixed-method reporting.
• Present findings to stakeholders and support fundraising insights.
• Mentor junior researchers and coordinate research logistics.

Skills

Qualitative research design

Data synthesis

Stakeholder communication

Mentoring junior researchers

Education

MA / MS / MBA / JD

Job description

WETA, the flagship public media station serving the nation’s capital, seeks a Senior Audience & Impact Research Specialist to lead qualitative research and impact measurement. You’ll design studies, synthesize findings, and translate insights into strategic recommendations for audiences and fundraising stakeholders, reporting to the Senior Director of Research & Data Analytics.

Based in Arlington, VA, most roles are onsite or hybrid, with collaboration across internal teams including