Senior Publisher Growth Director

Publica by IAS; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Publica by IAS seeks a dynamic Leader to take programmatic products to market in the rapidly evolving CTV landscape. You'll ensure strategic alignment between client needs and product objectives while working collaboratively across teams. The ideal candidate will have extensive experience in programmatic video, strong client management skills, and the ability to thrive in fast-paced environments. Join us and help shape the future of advertising on connected televisions.

Qualifications

• 8-10 years of experience in programmatic video preferably at an ad server, DSP, SSP, or publisher.
• Ability to run and manage meetings with C-level executives.
• Strong understanding of video ad serving and programmatic advertising.

Responsibilities

• Manage go-to-market strategy in collaboration with product marketing.
• Drive revenue growth for both existing publisher accounts and new business.
• Liaise with internal teams to provide solutions to complex problems.

Skills

Programmatic Advertising

Negotiation

Client Management

Collaboration

Job description

Publica is the leading Advertising Platform for Connected Television (CTV). As audiences shift from Cable TV to Digital, Publica’s goal is to power the next generation of ad experiences on the big screen.

What we need to build together

Publica empowers CTV publishers to monetize their inventory more effectively, connecting publishers to buyers with unmatched transparency and control, while creating a seamless and engaging ad experience for viewers.

We’re looking for a Leader to come in and take new programmatic products to market, taking ownership of the go-to-market strategy, end-to-end sales efforts and grow revenue. We need someone to act as the link between our clients needs and product strategy, as well as work collaboratively with crossfunctional teams within Broader IAS.

We need someone action oriented, who thrives fast-moving environments, and has a deep understanding of the programmatic landscape. You are comfortable with learning about new technologies and features, speaking to executive level clients, pitching platform adoption, and working closely with highly technical teams. You are proactive, responsive, and all about delivering results to our clients, new and existing.

Key Responsibilities:

• Manage go-to-market strategy in collaboration with product marketing.
• Bring a deep understanding of the programmatic SSP and ad serving ecosystems.
• Understand market and client challenges and needs; liaise with internal teams such as buy and sell side sales teams, solutions architects, product, and marketing to provide solutions to complex problems
• Manage their own business line confidently. Drive revenue growth of our existing publisher accounts, as well as new business adoption.

Requirements

• 8-10 years of experience programmatic video experience preferably at an ad server, DSP, SSP, or publisher
• Knowledge of video ad serving, openRTB, SSAI, header bidding, and programmatic advertising
• Run and manage meetings with C-level executives
• History of managing business units and carrying a number to be delivered against
• History of driving projects forward and identifying areas for improvements while working collaboratively across both internal and external stakeholders

Equal Opportunity Employer:

Publica and IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [e-mail].

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [e-mail]. We will get back to you if there's interest in a partnership.

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