Senior Public Relations Manager

The Business of HLTH Podcast; Washington (District of Columbia); Hybrid; USD 148,000 - 222,000; Full time

Benefits offered by this job

Hybrid work schedule

Executive visibility

Job summary

The AmLaw law firm seeks a Public Relations Manager to lead strategic communications across litigation and tax practices. You’ll work with top attorneys and firm leadership to shape external messaging, manage media relations, and craft senior-level communications for national outlets. Hybrid role based in Washington, DC with some travel to major U.S.

markets. You’ll transform complex legal developments into compelling media stories and guide a high-performing PR function to elevate the firm’s

Qualifications

• 7+ years of public relations or media relations experience within a law firm or professional services organization.
• Established relationships with journalists across national business, legal, energy, technology, and trade media.
• Exceptional writing, editing, and storytelling abilities.
• Strong understanding of how sophisticated law firms operate and the nuances of legal public relations.
• Experience developing proactive media strategies and managing high-profile communications initiatives.
• Background working with media platforms such as Meltwater, Muck Rack, Cision, Roxhill, or similar tools.
• Outstanding organizational skills with the ability to manage multiple priorities under tight deadlines.
• Executive presence with the confidence to advise partners and senior leadership.
• Bachelor’s degree required

Responsibilities

• Develop and execute strategic public relations campaigns that elevate the firm’s visibility across key practice areas.
• Lead media relations for nationally recognized Litigation and Tax practices.
• Build and maintain relationships with leading journalists across legal, business, energy, technology, and trade publications.
• Identify newsworthy client matters, legal developments, and industry trends that create meaningful media opportunities.
• Pitch compelling stories, attorney commentary, and thought leadership to national media outlets.
• Prepare attorneys for interviews, media appearances, podcasts, and speaking engagements.
• Draft press releases, media statements, talking points, award submissions, and firm announcements.
• Manage the firm’s social media presence across LinkedIn, Instagram, and X while maintaining an integrated editorial calendar.
• Promote earned media, major victories, attorney achievements, and firm initiatives across digital platforms.
• Partner closely with Marketing, Brand, Business Development, and firm leadership on strategic communications initiatives.
• Monitor breaking news and quickly position attorneys to provide timely market commentary.
• Measure campaign effectiveness through media analytics, reporting, and performance metrics.
• Manage external public relations agencies and strategic communications vendors.

Skills

Writing

Editing

Storytelling

Media relations

Executive presence

Education

Bachelor’s degree

Tools

Meltwater

Muck Rack

Cision

Roxhill

Job description

Public Relations Manager | Shape the Voice of an Elite Global Law Firm | Hybrid

Location Options: Washington, DC

• New York, NY
• San Francisco, CA
• Palo Alto, CA

Hybrid Schedule: 3 days in-office / 2 days remote

Salary Range

• Washington, DC: $148,000–$222,000
• California: $148,000–$222,000
• New York: $144,000–$216,000
• Annual Bonus

The best Public Relations professionals don’t simply generate press coverage.

They shape reputations.

Plona Partners has been exclusively retained to identify an experienced Public Relations Manager for a prestigious AmLaw law firm recognized for advising many of the world’s leading companies in high-stakes litigation, energy, technology, tax, and corporate matters. While we’re keeping the firm’s identity confidential during the early stages of the search, this is a unique opportunity to become one of the firm’s primary storytellers—working directly with nationally recognized attorneys and firm leadership to elevate one of the legal industry’s most respected brands. If you’re passionate about strategic communications, thrive in fast-moving environments, and know how to transform complex legal developments into compelling media stories, this is the opportunity you’ve been waiting for.

The Opportunity

This is far more than a traditional media relations role. You’ll lead strategic public relations initiatives for nationally recognized Litigation and Tax practices while partnering with attorneys, marketing leadership, and journalists across legal, business, energy, and technology media. From breaking news to landmark litigation, major transactions, industry trends, and thought leadership campaigns, you’ll help position attorneys as trusted voices while protecting and strengthening the firm’s global reputation.

What You’ll Be Doing

• Develop and execute strategic public relations campaigns that elevate the firm’s visibility across key practice areas
• Lead media relations for nationally recognized Litigation and Tax practices
• Build and maintain relationships with leading journalists across legal, business, energy, technology, and trade publications
• Identify newsworthy client matters, legal developments, and industry trends that create meaningful media opportunities
• Pitch compelling stories, attorney commentary, and thought leadership to national media outlets
• Prepare attorneys for interviews, media appearances, podcasts, and speaking engagements
• Draft press releases, media statements, talking points, award submissions, and firm announcements
• Manage the firm’s social media presence across LinkedIn, Instagram, and X while maintaining an integrated editorial calendar
• Promote earned media, major victories, attorney achievements, and firm initiatives across digital platforms
• Partner closely with Marketing, Brand, Business Development, and firm leadership on strategic communications initiatives
• Monitor breaking news and quickly position attorneys to provide timely market commentary
• Measure campaign effectiveness through media analytics, reporting, and performance metrics
• Manage external public relations agencies and strategic communications vendors

Why This Opportunity Stands Out

• Join one of the world’s most respected international law firms
• Become the strategic communications partner for nationally recognized legal practices
• Work directly with elite attorneys, firm leadership, and executive management
• Influence the firm’s reputation across business, legal, energy, technology, and national media
• Highly visible role with significant autonomy and strategic impact
• Hybrid work environment with exceptional long-term career growth

We’re Looking For

• 7+ years of public relations or media relations experience within a law firm or professional services organization
• Established relationships with journalists across national business, legal, energy, technology, and trade media
• Exceptional writing, editing, and storytelling abilities
• Strong understanding of how sophisticated law firms operate and the nuances of legal public relations
• Experience developing proactive media strategies and managing high-profile communications initiatives
• Background working with media platforms such as Meltwater, Muck Rack, Cision, Roxhill, or similar tools
• Outstanding organizational skills with the ability to manage multiple priorities under tight deadlines
• Executive presence with the confidence to advise partners and senior leadership
• Bachelor’s degree required