Hybrid Senior PR & Communications Lead - Law Firm

The Business of HLTH Podcast; Washington (District of Columbia); Hybrid; USD 148,000 - 222,000; Full time

Benefits offered by this job

Hybrid work schedule

Executive visibility

Job summary

The AmLaw law firm seeks a Public Relations Manager to lead strategic communications across litigation and tax practices. You’ll work with top attorneys and firm leadership to shape external messaging, manage media relations, and craft senior-level communications for national outlets. Hybrid role based in Washington, DC with some travel to major U.S.

markets. You’ll transform complex legal developments into compelling media stories and guide a high-performing PR function to elevate the firm’s

Qualifications

• 7+ years of public relations or media relations experience within a law firm or professional services organization.
• Established relationships with journalists across national business, legal, energy, technology, and trade media.
• Exceptional writing, editing, and storytelling abilities.
• Strong understanding of how sophisticated law firms operate and the nuances of legal public relations.
• Experience developing proactive media strategies and managing high-profile communications initiatives.
• Background working with media platforms such as Meltwater, Muck Rack, Cision, Roxhill, or similar tools.
• Outstanding organizational skills with the ability to manage multiple priorities under tight deadlines.
• Executive presence with the confidence to advise partners and senior leadership.
• Bachelor’s degree required

Responsibilities

• Develop and execute strategic public relations campaigns that elevate the firm’s visibility across key practice areas.
• Lead media relations for nationally recognized Litigation and Tax practices.
• Build and maintain relationships with leading journalists across legal, business, energy, technology, and trade publications.
• Identify newsworthy client matters, legal developments, and industry trends that create meaningful media opportunities.
• Pitch compelling stories, attorney commentary, and thought leadership to national media outlets.
• Prepare attorneys for interviews, media appearances, podcasts, and speaking engagements.
• Draft press releases, media statements, talking points, award submissions, and firm announcements.
• Manage the firm’s social media presence across LinkedIn, Instagram, and X while maintaining an integrated editorial calendar.
• Promote earned media, major victories, attorney achievements, and firm initiatives across digital platforms.
• Partner closely with Marketing, Brand, Business Development, and firm leadership on strategic communications initiatives.
• Monitor breaking news and quickly position attorneys to provide timely market commentary.
• Measure campaign effectiveness through media analytics, reporting, and performance metrics.
• Manage external public relations agencies and strategic communications vendors.

Skills

Writing

Editing

Storytelling

Media relations

Executive presence

Education

Bachelor’s degree

Tools

Meltwater

Muck Rack

Cision

Roxhill

Job description

The AmLaw law firm seeks a Public Relations Manager to lead strategic communications across litigation and tax practices. You’ll work with top attorneys and firm leadership to shape external messaging, manage media relations, and craft senior-level communications for national outlets. Hybrid role based in Washington, DC with some travel to major U.S.

markets. You’ll transform complex legal developments into compelling media stories and guide a high-performing PR function to elevate the firm’s