Senior Public Relations & Brand Strategy Lead

The Business of HLTH Podcast

New York (NY)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Job summary

The Business of HLTH Podcast seeks a senior PR leader to shape public narrative and guide strategic direction, reporting to executive leadership. You will oversee a rolling 90-day PR calendar, drive Share of Voice, and position the brand as a premier voice in lifestyle, culture, and business media.

You will build a podcast and speaking pipeline for executives, manage agency partners across US/UK, and own crisis prep with holding statements.

Qualifications

5–8 years of combined PR agency, in-house PR, and/or journalism experience.
Bachelor's degree or equivalent in a related field.
Record securing tier-one media coverage you personally pitched.
Exceptional writing and editing with a published/placed portfolio.
Experience managing PR agency/vendor relationships as client or in leading agency accounts.
AI fluency with tools for research, drafting, media list building, and coverage analysis.
Strong personal media relationships with reporters, bookers, or producers.
Strong project management and operational discipline; ships on time.
Experience mentoring or managing junior talent.

Responsibilities

Lead and mentor at least one direct report, setting priorities and coaching development.
Own end-to-end PR and communications strategy with Share of Voice and earned media impressions.
Build and maintain a rolling 90-day PR calendar aligned with launches and trends.
Define quarterly themes to establish ownership in tier-one media.
Write and edit press releases, media alerts, pitch letters, op-eds, talking points, and briefing books.
Pitch to journalists, editors, bookers, producers, bloggers, and influencers; grow a diverse network.
Respond to inbound media requests with speed; gather information for approved messaging.
Identify trends and insert the brand into the news cycle with timely pitches.
Build and manage a podcast, interview, and speaking pipeline for executives.
Identify and submit for industry, business, and culture awards.
Serve as a spokesperson when needed; participate in interviews.
Build and maintain a curated speaker book for press outreach; manage recruitment and prep.
Oversee day-to-day external US and UK agency work; ensure quality and cross-Atlantic consistency.
Monitor news cycles and competitors; deliver trend memos to leadership.
Plan and execute integrated campaigns with marketing, creative, social, product, and digital teams.
Manage PR operations including SOPs, media lists, asset libraries, and budget; report PR metrics.