Senior Programmatic Media Strategist

Add3; Seattle (WA); On-site; USD 70,000 - 100,000; Full time

Job summary

Add3, a Seattle-based digital marketing agency, seeks a Programmatic Campaign Manager with 3–5 years in digital ad buying strategy and at least 2 years of direct client contact. The role reports to the team/account director and focuses on optimizing programmatic campaigns for diverse clients.

You will develop media strategies, manage bid strategies, and collaborate with vendor managers to leverage platform tools, ensuring high-value outcomes and efficient delivery.

Qualifications

• Strong foundation in media planning and strategy for assessment, development, and scaling of tactics.
• Data usage including segmentation, targeting, retargeting, onboarding, and higher-level data strategy.
• DSP usage including media buying and campaign setup.

Responsibilities

• Leverages deep experience with programmatic ad tech platforms to execute buying decisions on behalf of clients
• Develops and scales operational processes and media strategy for assigned clients, including bid strategies, audience targeting, optimizations, and attribution
• Works closely with vendor account managers to fully utilize available platform tools and new capabilities
• Highlights ad tech needs and suggests new vendor relationships to meet those needs. Works with Director to evaluate new vendors.
• Executes campaigns and tactics within the pre-defined Scope of Work and profitability guidelines
• Delegates tasks as appropriate

Skills

Media planning

Audience targeting

DSP usage

Job description

Add3, a Seattle-based digital marketing agency, seeks a Programmatic Campaign Manager with 3–5 years in digital ad buying strategy and at least 2 years of direct client contact. The role reports to the team/account director and focuses on optimizing programmatic campaigns for diverse clients.

You will develop media strategies, manage bid strategies, and collaborate with vendor managers to leverage platform tools, ensuring high-value outcomes and efficient delivery.