Senior Programmatic Media Buyer

Add3; Seattle (WA); On-site; USD 70,000 - 100,000; Full time

Job summary

Add3, a Seattle-based digital marketing agency, seeks a Programmatic Campaign Manager with 3–5 years in digital ad buying strategy and at least 2 years of direct client contact. The role reports to the team/account director and focuses on optimizing programmatic campaigns for diverse clients.

You will develop media strategies, manage bid strategies, and collaborate with vendor managers to leverage platform tools, ensuring high-value outcomes and efficient delivery.

Qualifications

• Strong foundation in media planning and strategy for assessment, development, and scaling of tactics.
• Data usage including segmentation, targeting, retargeting, onboarding, and higher-level data strategy.
• DSP usage including media buying and campaign setup.

Responsibilities

• Leverages deep experience with programmatic ad tech platforms to execute buying decisions on behalf of clients
• Develops and scales operational processes and media strategy for assigned clients, including bid strategies, audience targeting, optimizations, and attribution
• Works closely with vendor account managers to fully utilize available platform tools and new capabilities
• Highlights ad tech needs and suggests new vendor relationships to meet those needs. Works with Director to evaluate new vendors.
• Executes campaigns and tactics within the pre-defined Scope of Work and profitability guidelines
• Delegates tasks as appropriate

Skills

Media planning

Audience targeting

DSP usage

Job description

You

Add3 is a digital marketing agency based in Seattle, WA. We work with a wide variety of clients to support their marketing goals with integrated, omnichannel digital marketing campaigns. We’re focused on learning, strategizing and innovating to give our clients undeniable results across all digital channels, and our team is filled with savvy, dedicated and FUN digital marketers! Our clients will tell you we’re relentlessly analytical, results-driven, and true partners - something we are very proud of. With every interaction we live for performance, practice transparency, and celebrate diversity. Add3 is an equal opportunity employer, and we're proud to support our diverse and vibrant team!

Add3 Programmatic Campaign Managers have 3-5 years' experience in digital ad buying strategy and media planning, with at least 2 years of direct client contact. In this position, you will continue to advance your skills in client management experience, including point-of-contact experience on high-value and high-touch accounts, as well as the proven ability to prioritize competing deliverables with tight deadlines. This position will report to the team/account director.

The Job

• Leverages deep experience with programmatic ad tech platforms to execute buying decisions on behalf of clients
• Develops and scales operational processes and media strategy for assigned clients, including bid strategies, audience targeting, optimizations, and attribution.
• Works closely with vendor account managers to fully utilize available platform tools and new capabilities
• Highlights ad tech needs and suggests new vendor relationships to meet those needs. Works with Director to evaluate new vendors.
• Executes campaigns and tactics within the pre-defined Scope of Work and profitability guidelines
• Delegates tasks as appropriate

Requirements

Strong foundation in media planning and strategy – assessment, development, and scaling of tactics & targeting

Data usage – segmentation, targeting, retargeting, onboarding, and higher-level data strategy on behalf of clients’ best interests

DSP (demand side platform) usage – media buying, campaign setup