Programmatic Media Specialist - Analytics for Performance

Known; New York (NY); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Generous medical plan

Paid parental leave

Job summary

Known is a data science firm and creative agency collaborating across briefs with PhD data scientists and award-winning creatives. We seek a Programmatic Specialist to join the Media Science team and help build, optimize, and analyze programmatic campaigns with clients.

You will partner with analysts, engineers, and media buyers to translate goals into measurable outcomes. You will contribute to analyses, present results, and advance methodologies that improve KPIs, while ensuring data accuracy

Qualifications

• BS/BA degree from an accredited college; STEM preferred.
• 0-1 year of professional experience in programmatic trading, advertising, ad tech, or media.
• Hands-on experience with DV360 and The Trade Desk.

Responsibilities

• Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA.
• Independently construct and occasionally present campaign-related analyses and results, encompassing audience insights, bidding strategies, experiment outcomes, and landing page tactics.
• Implement optimizations and new campaign strategies to enhance performance.
• Propose innovative analytical methodologies for campaign optimization.
• Ensure data accuracy by reviewing and audits, or by creating new analyses for clients.
• Daily monitoring, management, analytics, optimization, and development of assigned campaigns.
• Develop novel strategies (algorithms, models, automation) to optimize KPIs and Known IP.
• Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis.

Skills

Programmatic advertising

Excel

Statistics basics

Communication

Time management

Independent worker

Team player

Data interpretation

Looker

Tableau

Education

BS/BA degree

Tools

DV360

The Trade Desk

Looker

Tableau

Job description

Known is a data science firm and creative agency collaborating across briefs with PhD data scientists and award-winning creatives. We seek a Programmatic Specialist to join the Media Science team and help build, optimize, and analyze programmatic campaigns with clients.

You will partner with analysts, engineers, and media buyers to translate goals into measurable outcomes. You will contribute to analyses, present results, and advance methodologies that improve KPIs, while ensuring data accuracy