Senior Programmatic Campaign Lead

Zenith; New York (NY); On-site; USD 75,000 - 90,000; Full time

Job summary

Zenith, a Publicis Groupe media agency with offices across the US, is seeking a Supervisor to lead programmatic campaigns (Display, Native, and Video/CTV) within the Precision team. You will own planning, execution, and insights generation for high-spend client campaigns.

You will collaborate with Strategy, Activation, and Analytics to optimize performance, educate clients on data-driven approaches, and mentor junior team members while advancing innovative audience and measurement strategies.

Qualifications

• Four-year college degree
• Understanding of media planning & buying elements
• Strong analytical and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 3+ years of integrated experience managing Display, Native, and Video/CTV
• Working knowledge and programmatic buying experience should include technologies such as DV360, CM360, TTD, and Yahoo
• Proficiency in Microsoft Office solutions

Responsibilities

• Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Strategy and media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Exposure to and working knowledge of the Private Marketplace (PMP) landscape
• Review client deliverables for quality and ensure that any recommendations are sound and viable
• Assume accountability and ownership of Precision campaign execution for assigned client accounts
• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance in collaboration with the Analytics team
• Participate in billing and forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and enhance campaign best practices
• Maintain accountability for QA procedures across upcoming and live campaigns
• Regularly challenge the status quo and bring innovation to all levels of the organization
• Assist in training, mentoring, and developing team members on technology and addressable media concepts
• Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.

Skills

Analytical skills

Communication skills

Writing skills

Organization

Independent work

Campaign management

Education

Bachelor's degree

Tools

DV360

CM360

TTD

Yahoo

Microsoft Office

Job description

Zenith, a Publicis Groupe media agency with offices across the US, is seeking a Supervisor to lead programmatic campaigns (Display, Native, and Video/CTV) within the Precision team. You will own planning, execution, and insights generation for high-spend client campaigns.

You will collaborate with Strategy, Activation, and Analytics to optimize performance, educate clients on data-driven approaches, and mentor junior team members while advancing innovative audience and measurement strategies.