Senior Program Director, Digital & MarTech Programs

Publicis Groupe; New York (NY); Hybrid; USD 74,000 - 118,000; Full time

Benefits offered by this job

Paid family care

Adoption & fertility support

Pet adoption support

Wellness programs

Tuition assistance

Generous PTO

Flexible working arrangements

Work Your World program

Employee resource groups

Job summary

Razorfish, part of Publicis Groupe, seeks an Associate Director of Program Management to lead large-scale digital and marketing technology programs for a major tech client. You will coordinate cross-functional teams, define roadmaps, and ensure timely delivery with executive visibility.

The role requires translating complex business, technical, data, and measurement requirements into actionable plans, with strong leadership and stakeholder-management skills.

Qualifications

• 7+ years of program or project management experience, preferably within a digital, marketing, consulting, or agency environment with direct client-facing responsibilities.
• Strong background in MarTech, customer engagement, data-driven marketing, CRM, paid media, measurement, and cross-channel digital program delivery.
• Experience supporting enterprise transformation programs, platform operationalization, or large-scale marketing technology initiatives with multiple stakeholders and evolving requirements.
• Demonstrated ability to manage multiple workstreams independently, prioritize competing needs, and maintain forward momentum across complex programs.
• Excellent executive communication skills, including the ability to synthesize complex information into clear updates, decision materials, status reports, and presentations for senior leaders.
• Proven experience partnering with marketing, strategy, creative, product, analytics, CRM, data engineering, media, technology, and external partner teams.
• Strong systems-thinking capability with the ability to identify dependencies, risks, integration points, and interconnectivity across workstreams.

Responsibilities

• Serve as the senior program lead with ownership of large-scale, complex, cross-channel digital and marketing technology programs
• Coordinate work across client stakeholders, Publicis Groupe teams and cross-discipline teams such as analytics, data engineering, CRM, media, audience strategy, etc.
• Shape and maintain program roadmaps that clearly define scope, milestones, dependencies, risks, decision points, and cross-functional ownership across multiple workstreams.
• Lead training and enablement efforts, including curriculum planning, speaker coordination, documentation creation
• Coordinate measurement strategy workstreams, including status reviews, executive presentation preparation
• Manage data needs and integration governance
• Develop clear executive-facing communications, including weekly hot sheets, project updates, meeting notes, next steps, presentation materials, and design-resource coordination.
• Assess team dynamics, communication gaps, scope risks, and delivery blockers, then drive corrective actions, escalation paths, and risk-mitigation strategies.
• Lead large-group working sessions and stakeholder meetings to drive decisions, resolve ambiguity, and maintain alignment across complex internal, client, and partner teams.
• Manage scope, staffing, estimates, financial health, and delivery expectations to support sold-margin targets and identify solutions when scope or margin changes arise.

Skills

Program management

Cross-functional leadership

MarTech

Data-driven marketing

Executive communication

Stakeholder management

Hybrid delivery methodologies

Job description

Razorfish, part of Publicis Groupe, seeks an Associate Director of Program Management to lead large-scale digital and marketing technology programs for a major tech client. You will coordinate cross-functional teams, define roadmaps, and ensure timely delivery with executive visibility.

The role requires translating complex business, technical, data, and measurement requirements into actionable plans, with strong leadership and stakeholder-management skills.