Senior Product Strategy & Growth Lead

Gildan; Winston-Salem (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Gildan in Winston-Salem, NC seeks a Manager Product to own the consumer touchpoints and drive the product and category strategy. You will lead a cross functional team, shaping the innovation roadmap, pricing, packaging, and eCommerce/ DTC plans, while aligning supply chain and demand planning to deliver financial targets.

You will manage multiple brands, collaborate with marketing, insights, and sales, and oversee SKU lifecycle, inventory targets, and profitability through data-driven decisions.

Qualifications

• Bachelor's degree with 12+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Responsibilities

• Develop and execute overall marketing strategy, including pricing, product, promotion, packaging, and place.
• Collaborate with cross-functional teams to build and execute product development plans to drive sales and profits.
• Partner with Consumer Insights and Marketing to understand consumer needs and preferences.
• Conduct ad hoc competitor analysis and data gathering to inform strategy.
• Work with Brand team on packaging, digital assets and marketing support.
• Develop packaging/point-of-purchase strategies with Creative Services.
• Manage team and direct reports.
• Establish and lead execution of key business strategies across channels.

Skills

Marketing strategy

Product management

Direct-to-consumer

Cross-functional leadership

Data-driven decision making

Excel

PowerPoint

Communication skills

Education

Bachelor's degree

Master's degree in Marketing or Brand Management

Job description

Gildan in Winston-Salem, NC seeks a Manager Product to own the consumer touchpoints and drive the product and category strategy. You will lead a cross functional team, shaping the innovation roadmap, pricing, packaging, and eCommerce/ DTC plans, while aligning supply chain and demand planning to deliver financial targets.

You will manage multiple brands, collaborate with marketing, insights, and sales, and oversee SKU lifecycle, inventory targets, and profitability through data-driven decisions.