Senior Product Marketing Strategist

Amerit Consulting

Oakland (CA)

On-site

USD 120,000 - 160,000

Full time

4 days ago

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Job summary

Amerit Consulting is seeking a Senior Product Marketing Specialist in Oakland, CA for a 12+ month engagement. This role leads GTM strategy and execution for product launches, partnering with Product, Marketing, and Sales to align resources and messaging.

You will translate market insights into compelling positioning for B2B/B2C audiences and drive measurable business impact. The ideal candidate has 7+ years in product marketing, a Bachelor’s degree or equivalent, and strong communication and

Qualifications

Bachelor's degree or equivalent professional experience.
7+ years in product marketing, marketing, or product strategy.
Experience developing GTM strategy and executing product launches.
Experience creating product positioning, messaging, and value propositions.
Strong analytical, organizational, and presentation skills.
Experience leading cross-functional initiatives (Product, Marketing, Operations).
Experience in B2B, B2C, or B2B2C environments.

Responsibilities

Drive GTM strategy development for key initiatives within defined scope and timelines.
Ensure GTM aligns with enterprise objectives and customer needs.
Use market research and data to represent the voice of the customer in GTM.
Develop positioning, messaging, value propositions, and proof points for B2B/B2C audiences.
Coordinate cross-functional GTM execution to maximize reach and engagement.
Track KPIs to assess GTM effectiveness and identify optimization opportunities.