Senior Product Marketing Specialist

Amerit Consulting; Oakland (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Amerit Consulting is seeking a Senior Product Marketing Specialist in Oakland, CA for a 12+ month engagement. This role leads GTM strategy and execution for product launches, partnering with Product, Marketing, and Sales to align resources and messaging.

You will translate market insights into compelling positioning for B2B/B2C audiences and drive measurable business impact. The ideal candidate has 7+ years in product marketing, a Bachelor’s degree or equivalent, and strong communication and

Qualifications

• Bachelor's degree or equivalent professional experience.
• 7+ years in product marketing, marketing, or product strategy.
• Experience developing GTM strategy and executing product launches.
• Experience creating product positioning, messaging, and value propositions.
• Strong analytical, organizational, and presentation skills.
• Experience leading cross-functional initiatives (Product, Marketing, Operations).
• Experience in B2B, B2C, or B2B2C environments.

Responsibilities

• Drive GTM strategy development for key initiatives within defined scope and timelines.
• Ensure GTM aligns with enterprise objectives and customer needs.
• Use market research and data to represent the voice of the customer in GTM.
• Develop positioning, messaging, value propositions, and proof points for B2B/B2C audiences.
• Coordinate cross-functional GTM execution to maximize reach and engagement.
• Track KPIs to assess GTM effectiveness and identify optimization opportunities.

Skills

GT M strategy

Market research

Voice of customer

Cross-functional leadership

Strategic thinking

Presentation skills

Communication

Education

Bachelor's degree

Job description

Job Title: Senior Product Marketing Specialist

Location: Oakland, CA

Duration: 12+ Months

Schedule

• Working Hours: 8:00 AM - 5:00 PM

Must-Have Requirements

• Bachelor's degree or equivalent experience.
• 7+ years of relevant experience in product marketing, marketing, or product strategy.
• Demonstrated success developing and executing product launches with measurable business impact.
• Experience developing product positioning, messaging, and value propositions.
• Strong go-to-market (GTM) strategy development and execution experience.
• Experience leveraging market research, competitive intelligence, and performance data to represent the voice of the customer.
• Experience leading cross-functional initiatives involving Product, Business, Marketing, and Operations teams.
• Demonstrated success managing complex projects and stakeholders across organizational levels.
• Experience working in B2B, B2C, and/or B2B2C environments.
• Strong strategic thinking, analytical, organizational, communication, and presentation skills.

Job Description

The Product Marketing team oversees the Go-to-Market (GTM) strategy and delivery of multiple client products, enabling Marketing, Product (including Product Strategy, Healthcare Quality & Affordability, and Digital Experience), and Sales teams to successfully bring offerings to market.

The Senior Product Marketing Specialist will report to the Senior Manager of Product Marketing and drive GTM strategy development and execution for product launches while serving as the primary marketing point of contact for Product teams.

This role involves collaborating with key Product, Marketing, and Sales partners to align marketing resources, develop competitive positioning and messaging, and coordinate cross-functional GTM execution.

The ideal candidate combines strategic thinking with strong execution skills, leveraging customer insights, market intelligence, and cross-functional collaboration to develop positioning, messaging, GTM strategies, and commercialization plans that deliver measurable results.

Responsibilities

• Drive GTM strategy development for key initiatives within defined scope, timelines, and business objectives.
• Ensure GTM alignment with enterprise business objectives and customer needs.
• Apply market research, competitive intelligence, and data insights to represent the voice of the customer within GTM strategy.
• Partner with Product, Marketing, and Sales teams to develop positioning, messaging, value propositions, and proof points that resonate with B2B/B2C audiences and differentiate Blue Shield of California's products in the marketplace.
• Drive cross-functional GTM strategy and execution to maximize target audience reach and engagement while delivering initiatives on time and within budget.
• Track and report on defined KPIs and performance metrics to assess GTM effectiveness and identify optimization opportunities.

Stakeholder Management & Cross-Functional Collaboration

• Serve as the primary marketing point of contact for Product teams.
• Build strong relationships with key product owners across Product Strategy, Healthcare Quality & Affordability, and Digital Experience.
• Manage stakeholders through effective communication, reliability, and follow-through.
• Influence decision-making through strategic recommendations, effective communication, and data-driven insights.
• Understand product roadmaps, marketing capacity, and stakeholder priorities to facilitate product launch prioritization for the marketing function.
• Escalate risks, trade-offs, or ambiguity when direction or authority is unclear.

Strategic Planning & Project Management

• Create and deliver presentations and materials for internal audiences, with guidance from the Senior Manager.
• Work closely with the Senior Manager to receive direction on priorities, sequencing, and approaches for complex or high-visibility workstreams.
• Drive key Product Marketing function projects to increase team visibility across the enterprise.
• Coordinate marketing resources and cross-functional stakeholders to ensure consistent execution of product launches.

Minimum Qualifications

• Bachelor's degree or equivalent professional experience.
• Minimum of 7 years of relevant experience in product marketing, marketing, or product strategy.
• Demonstrated success developing and executing product launches that deliver measurable business results.
• Proven experience creating positioning, messaging, and value propositions.
• Strong strategic thinking, analytical, organizational, and execution skills.
• Demonstrated ability to collaborate cross-functionally while influencing and managing stakeholders across organizational levels.
• Experience leading initiatives involving Product, Business, Marketing, and Operational teams.
• Demonstrated history of successfully managing complex projects.
• Experience leveraging market research, competitive insights, and performance data to champion the voice of the customer.
• Strong written, verbal, and presentation skills, with the ability to communicate clearly and concisely.
• Experience working in B2B, B2C, and/or B2B2C environments.

Additional Qualifications

• Ability to work effectively in ambiguous environments and adapt to changing priorities.
• Experience creating and improving processes.
• Strong stakeholder management and relationship-building skills.
• Ability to translate customer insights and market intelligence into actionable GTM strategies.
• Strong communication and influencing skills to support cross-functional decision-making.

Preferred Qualifications

• Background in healthcare, particularly healthcare payer organizations or digital health.
• Experience working in highly regulated industries.
• Experience in digital technology environments.

Amerit Consulting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Applicants, with criminal histories, are considered in a manner that is consistent with local, state and federal laws.