Senior Product Marketing Manager, Workflows

PandaDoc; United States; À distance; USD 140 000 - 160 000; Plein temps

Avantages offerts par ce poste

Work-life balance

Global team

6 self care days per year

SPIF monthly

Promotion opportunities

Résumé du poste

PandaDoc Inc. is seeking a metrics-driven marketing leader to map real jobs to workflows and craft compelling product messaging.

You will define how each workflow fits into the broader PandaDoc platform and partner with Product and R&D from the start to sequence launches and define success. You will own the AI narrative for workflows, shaping how agents prepare, what customers approve, and how automation remains auditable and trustworthy.

Qualifications

• 5+ years in marketing, with at least 3 in B2B SaaS product marketing.
• Experience marketing workflow, automation, or process software.
• Hands-on AI fluency and ability to explain AI benefits and limits.

Responsabilités

• Map customer jobs to workflows and build product positioning.
• Explain how each workflow fits into the broader agreement platform.
• Lead the AI narrative for workflows and how agents prepare vs customers approve.
• Partner with Product and R&D to decide workflows, sequencing, and success metrics.
• Shape how workflows are found and sold across product, website, and sales enablement.
• Plan launches with in-product guidance, training, and proactive communication.
• Drive adoption and expansion with proof points and targeted campaigns.

Connaissances

Marketing experience

B2B SaaS

AI fluency

Customer research

Ownership mindset

Measurement discipline

Description du poste

In This Role, You Will

Start with the customer's job. Workflows only matter when they solve a problem customers already have. You will run research that maps real jobs, such as proposals, simple contracts, quotes, and renewals, to specific workflows. You will push back when a feature is easier to describe than to solve a problem.

Own the workflow narrative. You will build positioning and messaging for workflows as a product family. You will explain how each workflow fits into the broader agreement platform.

Lead the AI story for workflows. Workflows are where agents will start working in PandaDoc. You will define how we talk about what agents prepare, what customers approve, and how we make automation auditable and trustworthy. The principle that AI prepares and people commit will guide that work.

Partner with Product and R&D from the start. You will work with the R&D lead to decide which workflows we build, sequence launches, and define success before anything ships. You will bring customer and market evidence into roadmap decisions.

Build how workflows are found and sold. Workflows need to be easy to discover and easy to sell. You will shape how they appear in the product, on our website, and in Sales enablement. You will keep the language written for the end user, with a focus on value.

Launch changes customers can feel. When a workflow changes how someone works, an email is not enough. You will plan launches with in-product guidance, training, and proactive communication. You will define kill criteria and success metrics before launch.

Drive adoption and expansion. You will find where workflows create the most value, build proof points with customers, and run campaigns that move accounts from one workflow to several.

You’ll Have

5+ years in marketing, with at least 3 in B2B SaaS product marketing, including experience marketing to business users and operators.

Experience marketing workflow, automation, or process software. You know how buyers think about approvals, handoffs, and business processes, and you can explain them simply.

Hands-on AI fluency. You use AI in your own work to research, draft, and test ideas. You can tell a skeptical operations leader where AI speeds up a process and where a person still needs to review the output.

Customer research chops. You have run interviews or studies that changed a product decision, and you can show the before and after.

A bias for ownership and comfort in a messy environment. You start before the plan is complete. You have shipped work with no playbook, made calls on incomplete data, and corrected course in market. You can name the first three things you did when no one was there to ask.

Discipline on measurement. You set success metrics and kill criteria before launch, and you work with the data team to validate them.

The annual range is $140k - $160k.

Company Overview:

PandaDoc empowers more than 65,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com

Company Culture:

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits:

An honest, open culture that emphasizes feedback and promotes professional and personal development

An opportunity to work with a global team, distributed worldwide

6 self care days per year

Opportunity to participate in SPIF (sales contests) monthly!

Incredible promotion opportunities

And much more!

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

Application deadline: 01/30/2027