Senior Product Marketing Manager — Wellness Tech Launch

VeSync; Tustin (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401K with employer match

Generous PTO

Life Insurance

Disability Insurance

Healthcare FSA

Travel Assistance Program

Fully stocked kitchen

Job summary

VeSync is launching a new wellness-tech ecosystem. The Senior Product Marketing Manager will own positioning, messaging, and the product narrative behind the launch. You will define who it’s for, what matters, how we differentiate, and why we are credible, turning insights into scalable messaging across teams.

This is a hands-on, on-site role in Tustin, CA. You’ll translate research into the product story, work with UX, Growth, CX, and GTM, and own launch messaging from concept to copy

Qualifications

• 6+ years in product marketing, positioning, or lifecycle messaging for consumer brands.
• Hands-on DTC, health & wellness, or SaaS/subscription experience preferred.
• Proven ability to define differentiated value propositions and launch new brands or products.

Responsibilities

• Own Positioning & Value Proposition: define and maintain value proposition and positioning for a new wellness ecosystem.
• Ground It in Evidence: conduct market, competitive, and customer research to support positioning.
• Be the Voice of the Market: represent customer and category perspectives in decisions.
• Own the Messaging Architecture: develop core messaging spine and guardrails for partners.
• Build the Proof System: create evidence framework to support bold claims.
• Equip Partner Teams: provide language and guardrails for Content, PR, GTM, and CX.
• Own Launch Messaging: manage release narrative and naming inputs for launches.
• Translate Research into the Product Story: turn user insight into product messaging with UX and Behavioral Science teams.
• Support the Membership Value Story: articulate language for onboarding and membership across lifecycle.

Skills

Positioning

Messaging

Product marketing

DTC experience

Cross-functional collaboration

SaaS or subscription

Launch marketing

Education

Bachelor's degree

Job description

VeSync is launching a new wellness-tech ecosystem. The Senior Product Marketing Manager will own positioning, messaging, and the product narrative behind the launch. You will define who it’s for, what matters, how we differentiate, and why we are credible, turning insights into scalable messaging across teams.

This is a hands-on, on-site role in Tustin, CA. You’ll translate research into the product story, work with UX, Growth, CX, and GTM, and own launch messaging from concept to copy