Senior Product Marketing Manager, Tech Solutions (Remote)

Tektronix, Inc.; Texas; Hybrid; USD 104,000 - 194,000; Full time

Job summary

Tektronix Senior Product Marketing Manager leads market strategy, customer insights, and go-to-market for a portfolio of test and measurement solutions. The role translates technology investments into market success, working with Product Management, Technical Marketing, Sales, and Corporate Marketing to ensure launches and adoption drive growth.

The position is based in the United States with hybrid/remote eligibility, requiring strong cross-functional leadership, strategic thinking, and the

Qualifications

• Bachelor's degree required.
• 10+ years in Product Marketing, Strategic Marketing, Product Management, or related roles.
• Proven success launching and growing technology products or solutions.
• Strong experience developing go-to-market and commercialization strategies.
• Experience conducting market analysis, voice-of-customer activities, and competitive assessments.
• Strong communication, influence, and executive presentation skills.
• Ability to lead complex cross-functional initiatives without formal authority.

Responsibilities

• Develop deep expertise in target markets, customer workflows, applications, and buying behaviors.
• Identify market opportunities, competitive threats, and growth opportunities.
• Conduct market research, customer interviews, win/loss analysis, and voice-of-customer initiatives.
• Translate market insights into portfolio direction and investment priorities.
• Partner with Product Management to ensure market opportunities and requirements are understood.
• Develop and maintain market positioning, value propositions, and portfolio narratives.
• Translate complex capabilities into customer-focused business value.
• Establish differentiation strategies against competitors.
• Ensure consistency of messaging across launches, campaigns, and channels.
• Create frameworks to communicate portfolio value to internal teams.
• Define target audiences, market segments, buyer personas, and Go-to-Market approaches.
• Lead go-to-market planning for new products and initiatives.
• Develop launch strategies and readiness plans with cross-functional teams.
• Establish KPIs and adoption metrics for launches.
• Measure market response and drive continuous improvement.

Skills

Market strategy

Customer insights

Cross-functional leadership

Go-to-market strategies

Communication

Executive presentations

Lead cross-functional initiatives

Education

Bachelor's degree in Marketing, Business, Engineering, Science, or related field

Job description

Tektronix Senior Product Marketing Manager leads market strategy, customer insights, and go-to-market for a portfolio of test and measurement solutions. The role translates technology investments into market success, working with Product Management, Technical Marketing, Sales, and Corporate Marketing to ensure launches and adoption drive growth.

The position is based in the United States with hybrid/remote eligibility, requiring strong cross-functional leadership, strategic thinking, and the