Senior Product Marketing Leader - Remote

Ralliant; Texas, United States, Northern America, Americas; Hybrid; USD 104,000 - 194,000; Full time

Job summary

Tektronix, a leading Tektronix subsidiary under Ralliant, seeks a Senior Product Marketing Manager to translate technology investments into market success. You will own market insights, positioning, and commercialization strategies, collaborating with Product Management, Sales, and Corporate Marketing to drive adoption and growth.

You will lead go-to-market planning for new products and ensure messaging consistency across launches, campaigns, and customer engagements, while measuring outcomes

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Science, or related field.
• 10+ years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or related roles.
• Demonstrated success launching and growing technology products or solutions.
• Strong experience developing go-to-market and commercialization strategies.
• Experience conducting market analysis, voice-of-customer activities, and competitive assessments.
• Strong communication, influence, and executive presentation skills.
• Ability to lead complex cross-functional initiatives without formal authority.

Responsibilities

• Develop market strategy and customer insights for target markets and buying behaviors.
• Create and maintain market positioning, value propositions, and portfolio narratives.
• Define target audiences, market segments, and go-to-market strategies for new products and initiatives.
• Lead cross-functional go-to-market planning, launches, and readiness activities.
• Develop sales enablement content and messaging to support channel partners and direct sales.

Job description

Tektronix, a leading Tektronix subsidiary under Ralliant, seeks a Senior Product Marketing Manager to translate technology investments into market success. You will own market insights, positioning, and commercialization strategies, collaborating with Product Management, Sales, and Corporate Marketing to drive adoption and growth.

You will lead go-to-market planning for new products and ensure messaging consistency across launches, campaigns, and customer engagements, while measuring outcomes