Global Marketing Executive: Strategy, Growth & Brand

Ralliant Corporation; Beaverton (OR); On-site; USD 179,200 - 332,600; Full time

Job summary

Tektronix, a Ralliant company, seeks a visionary Vice President of Global Marketing to lead a globally distributed team and craft strategies across demand generation, product marketing, digital marketing, and brand initiatives. This role partners with Product, Sales, and Engineering to align strategy with customer needs and revenue goals.

The ideal candidate has 12+ years in senior marketing roles with global scope, strong executive presence, and a track record of delivering measurable business

Qualifications

• 12+ years of progressive marketing leadership experience, including global scope.
• Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC).
• Strong track record of driving demand generation, pipeline growth, and measurable business impact.
• Experience in B2B, industrial, or complex technical environments preferred.
• Fluency in digital marketing, analytics, and modern marketing practices.

Responsibilities

• Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans.
• Lead a globally distributed marketing organization with clear ownership and performance expectations.
• Drive demand generation and pipeline contribution in partnership with Sales with a focus on funnel performance.
• Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical segments.
• Direct global marketing budget to maximize ROI; oversee product marketing, digital marketing, events, and communications.
• Advance digital marketing capabilities across web, content, analytics, and marketing operations.
• Align global and regional execution while enabling local market relevance.
• Partner with Product, Sales, and Engineering to translate strategy into execution.

Skills

Global marketing leadership

Demand generation

Brand strategy

Cross-functional leadership

Executive communication

Job description

Tektronix, a Ralliant company, seeks a visionary Vice President of Global Marketing to lead a globally distributed team and craft strategies across demand generation, product marketing, digital marketing, and brand initiatives. This role partners with Product, Sales, and Engineering to align strategy with customer needs and revenue goals.

The ideal candidate has 12+ years in senior marketing roles with global scope, strong executive presence, and a track record of delivering measurable business