Senior Product Marketing Manager - Shipping GTM Strategy

Amazon.com Inc.; Bellevue (WA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon Supply Chain Services is seeking a Senior Product Marketing Manager to lead go-to-market strategy for Amazon Shipping. You will own the GTM plan, craft compelling messaging, and coordinate across Product, Engineering, Operations, Finance, and Sales to drive adoption and growth.

You will translate a technically complex delivery product into a clear customer value proposition, build campaigns across paid, owned, and partner channels, and measure impact with KPIs.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Responsibilities

• Build a compelling go-to-market strategy for Amazon Shipping products and services, driving shipper acquisition and volume growth.
• Define the priorities, roadmap, and operating plan to reach and exceed annual GTM goals across domestic parcel delivery offerings.
• Lead GTM initiatives end to end in close collaboration with Product, Engineering, Operations, Commercial/Business Development, Finance, and the broader marketing team.
• Develop and deploy marketing collateral and communications across paid, owned, and partner channels.
• Deeply understand shippers and their needs across segments (SMB and Enterprise); ensure every marketing activity resonates with customers, creating meaningful engagement and driving adoption of Amazon Shipping services.
• Own positioning and competitive differentiation, translating operational strengths that customers may never see directly into clear reasons to choose Amazon Shipping.

Skills

Marketing experience

Data-driven

Excel or Tableau

Cross-functional programs

Go-to-market leadership

Tools

Excel

Tableau

Job description

Amazon Supply Chain Services is seeking a Senior Product Marketing Manager to lead go-to-market strategy for Amazon Shipping. You will own the GTM plan, craft compelling messaging, and coordinate across Product, Engineering, Operations, Finance, and Sales to drive adoption and growth.

You will translate a technically complex delivery product into a clear customer value proposition, build campaigns across paid, owned, and partner channels, and measure impact with KPIs.