Senior Product Marketing Manager, GTM & Enablement

DAT Freight Solutions; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

DAT is seeking a Senior Product Marketing Manager to connect product strategy with market reality and shape Loadlink’s growth trajectory. You will own GTM, messaging, enablement, and cross-functional alignment across Product, Sales, Marketing, and Customer Success to scale our product-led approach.

You will craft differentiated value propositions, develop repeatable launch playbooks, and partner across teams to ensure consistent storytelling that resonates with customers in the logistics and

Qualifications

• 5-8 years of experience in B2B SaaS or marketplace Product Marketing.
• Proven ability to build go-to-market and enablement programs that deliver measurable impact.
• Strong storytelling and communication skills, with the ability to simplify complex products.
• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success.
• Analytical, curious, and customer obsessed.
• Background in logistics, freight tech, or multi-sided platforms is a plus.

Responsibilities

• Own Product and Value Positioning: Define and maintain clear, differentiated market and value positioning that articulates how Loadlink creates impact across our ecosystem.
• Lead Go-to-Market Strategy: Build and own a repeatable GTM framework and align on launch timing, messaging, and enablement needs.
• Enable Teams to Win: Create enablement materials and collaborate with Marketing to activate campaigns that reflect product value and customer outcomes.
• Partner with Sales and Customer Success to turn product insights into customer-ready narratives and proof points.

Skills

Go-to-market strategy

Enablement programs

Storytelling

Cross-functional collaboration

Analytical mindset

Job description

DAT is seeking a Senior Product Marketing Manager to connect product strategy with market reality and shape Loadlink’s growth trajectory. You will own GTM, messaging, enablement, and cross-functional alignment across Product, Sales, Marketing, and Customer Success to scale our product-led approach.

You will craft differentiated value propositions, develop repeatable launch playbooks, and partner across teams to ensure consistent storytelling that resonates with customers in the logistics and