Senior Product Marketing Manager, Service Solutions (Hybrid)

CARFAX, Inc.; Centreville (VA); Hybride; USD 105 000 - 157 000; Plein temps

Résumé du poste

CARFAX, a division of Mobility Global, seeks a Senior Product Marketing Manager to own marketing strategy, messaging, and go-to-market for CARFAX Service Loyalty and related offerings in the Dealer Business Unit. You will shape the value proposition and drive campaigns that connect with dealers and service shops.

You will partner with Sales, Product Management, Business Development, and Partner Enablement to build impactful GTM plans, launch programs, and enable field teams to win.

Qualifications

• 12+ years of experience in the automotive industry, or in marketing or sales in a scaled B2B environment.
• Automotive Service Expert: knowledge of the Dealer Service Department and modern practices.
• Sales-Minded: track record of delivering marketing, sales, and business goals.
• Data-Driven: use customer data and learnings to shape campaigns and measure results.
• Creative Storyteller: turn ideas into effective messaging and campaigns.
• Strong Communicator: build relationships and communicate with all levels.
• Builder: deliver high-quality, thoughtful work and lasting value.
• Experience with CRM tools (e.g., Salesforce).
• BA/BS in Marketing, Business, Communications, or a related field preferred.

Responsabilités

• Own Product Positioning & Messaging for CARFAX Service Loyalty and service offerings.
• Lead Go-to-Market strategy and launches from plan to post-launch review.
• Drive campaigns to raise awareness, generate leads, and grow sales.
• Equip Sales & Partners with enablement assets and clear launch direction.
• Drive cross-functional alignment and communicate plans to leadership.

Connaissances

Auto industry knowledge

Sales-driven

Data-driven marketing

Creative storytelling

Strong communicator

Formation

BA/BS in Marketing, Business, Communications, or a related field

Outils

Salesforce

Description du poste

CARFAX, a division of Mobility Global, seeks a Senior Product Marketing Manager to own marketing strategy, messaging, and go-to-market for CARFAX Service Loyalty and related offerings in the Dealer Business Unit. You will shape the value proposition and drive campaigns that connect with dealers and service shops.

You will partner with Sales, Product Management, Business Development, and Partner Enablement to build impactful GTM plans, launch programs, and enable field teams to win.