Senior Product Marketing Manager — Remote-First Growth

Interplay Learning; Northern (KY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Remote-first and flexible hours

Learning reimbursement

Family-friendly policies

Generous PTO and holidays

Comprehensive benefits

Equity options

Wellness programs

Job summary

Interplay Learning, the leader in immersive learning for the skilled trades, seeks a Sr. Product Marketing Manager to shape go-to-market strategy, strengthen product positioning, and drive business growth.

This role requires deep understanding of customer needs, market trends, and key industries to position products effectively. You will collaborate with Product, Sales, CS, and Marketing to develop messaging, launch new features, fuel demand-gen campaigns, and enable sales with compelling

Qualifications

• 6+ years of product marketing experience, including buyer personas, positioning, messaging, sales enablement, launches and GTM strategy.
• 5+ years developing product marketing content and sales assets (presentations, collateral, white papers, ebooks, reports).
• Proven experience owning GTM for B2B SaaS products from insights to launch and measurement.
• Exceptional written and verbal communication skills with ability to translate complex concepts.

Responsibilities

• Own market and buyer intelligence; translate insights into personas, positioning, messaging, and product strategy.
• Lead go-to-market strategy; develop GTM plans for product, feature, and industry launches; align teams around audiences and success metrics.
• Drive sales enablement and revenue impact; create tools, content, training, and insights for Sales and CS; partner on campaigns.
• Build industry thought leadership through webinars, conferences, and bylined content; strengthen market credibility.

Skills

Product marketing

Go-to-market

Buyer personas

Messaging

Sales enablement

Cross-functional collaboration

Education

Bachelor’s degree

Job description

Interplay Learning, the leader in immersive learning for the skilled trades, seeks a Sr. Product Marketing Manager to shape go-to-market strategy, strengthen product positioning, and drive business growth.

This role requires deep understanding of customer needs, market trends, and key industries to position products effectively. You will collaborate with Product, Sales, CS, and Marketing to develop messaging, launch new features, fuel demand-gen campaigns, and enable sales with compelling