Senior Product Marketing Manager, Plaque Analysis

Heartflow; San Francisco (CA); Híbrido; USD 165 000 - 200 000; Tempo integral

Resumo da oferta

Heartflow in San Francisco is seeking a Senior Product Marketing Manager for Plaque Analysis to drive adoption of its AI-driven CAD tools. You will plan, develop, and execute marketing strategies that translate complex clinical data into compelling value propositions and assets for field teams.

Required: 8+ years in healthcare marketing (MBA preferred), strong cross-functional collaboration, and proven ability to launch initiatives that accelerate adoption.

Qualificações

• Bachelor's degree in a related field, preferably business or science.
• 8+ years progressive experience or 5 years plus an MBA, in marketing or market development.
• Healthcare marketing/market development experience with campaigns to drive adoption.
• Start-up experience preferred; cardiology experience is a plus.
• Ability to translate clinical evidence into compelling value propositions.

Responsabilidades

• Understand the patient journey, customer needs, competitive dynamics and market opportunities.
• Customize Plaque Analysis value propositions, messaging, and assets to drive adoption.
• Identify barriers-to-adoption and collaborate across teams to overcome them.
• Collaborate with Marketing for a cohesive plan and with Marketing Communications for omnichannel strategy.
• Build content with Sales Training and partner with Medical Affairs for thought leadership.
• Work with Sales leadership and Field Advisory Board to develop sales tools.
• Set timelines and measure program effectiveness with data-driven approaches.

Conhecimentos

Marketing strategy

Analytical thinking

Self-motivated

Presentation skills

Cross-functional collaboration

Formação académica

Bachelor's degree (biz or science)

MBA or equivalent business degree

Marketing in healthcare experience

8+ years experience / 5+ with MBA

Descrição da oferta de emprego

Heartflow in San Francisco is seeking a Senior Product Marketing Manager for Plaque Analysis to drive adoption of its AI-driven CAD tools. You will plan, develop, and execute marketing strategies that translate complex clinical data into compelling value propositions and assets for field teams.

Required: 8+ years in healthcare marketing (MBA preferred), strong cross-functional collaboration, and proven ability to launch initiatives that accelerate adoption.