Senior Product Marketing Manager - Workflow & Platform

Heartflow; San Francisco (CA); On-site; USD 155,000 - 202,000; Full time

Job summary

Heartflow, a medical technology company advancing CAD diagnosis and management, seeks a Senior Product Marketing Manager to own positioning, messaging, and GTM for workflow capabilities of the Heartflow platform.

This role leads go-to-market planning and cross-functional coordination with Sales, Clinical, Customer Success, and Marketing, producing sales enablement content and collateral to drive adoption across healthcare stakeholders.

Qualifications

• Experience launching products in multi-stakeholder, complex environments.
• Ability to translate workflow detail into concise, rep-friendly talking points.
• Strong written and verbal communication skills for diverse audiences.
• Healthcare/medical device or diagnostic industry background preferred.

Responsibilities

• Own positioning, messaging, and go-to-market for Heartflow workflow capabilities.
• Develop and maintain differentiated messaging for clinical and administrative workflows.
• Lead GTM planning, launches, and sales enablement with cross-functional teams.
• Create content: solution briefs, ROI materials, case studies, and collateral.

Skills

Cross-functional collaboration

Strategic messaging

Executive communication

Healthcare/Medtech experience

Job description

Heartflow, a medical technology company advancing CAD diagnosis and management, seeks a Senior Product Marketing Manager to own positioning, messaging, and GTM for workflow capabilities of the Heartflow platform.

This role leads go-to-market planning and cross-functional coordination with Sales, Clinical, Customer Success, and Marketing, producing sales enablement content and collateral to drive adoption across healthcare stakeholders.