Senior Product Marketing Manager - Observability

Hewlett Packard Enterprise Development LP; Spring (TX); Hybrid; USD 111,000 - 243,000; Full time

Job summary

Hewlett Packard Enterprise is seeking a Senior Product Marketing Manager for Observability to drive go-to-market and messaging for HPE OpsRamp across the product lifecycle. You will collaborate with product, sales and marketing leaders to differentiate our observability offerings.

In this role, you will craft differentiated messaging, lead launches, create compelling content, and enable sales with battle cards and trainings.

Qualifications

• Minimum 5+ years of product marketing in a hybrid cloud environment.
• Experience with observability solutions.
• Experience marketing to SRE, platform engineering, and IT operations teams.
• Technical knowledge of metrics, logs, traces, and distributed systems.
• Ability to connect observability and AI/AIOps narratives to business value.

Responsibilities

• Develop messaging and positioning for the HPE OpsRamp solution across infrastructure monitoring, cloud-native observability, and AIOps.
• Define go-to-market strategies and lead product launches with cross-functional teams.
• Create high-impact collateral, blogs, case studies, demos, and demand-gen assets.
• Build thought leadership through analyst engagement and industry content.
• Conduct market research and competitive analysis to inform product positioning.
• Develop sales enablement tools and collaborate with sales to communicate value effectively.
• Showcase customer success stories and influence product roadmap decisions.

Skills

Marketing expertise

Collaboration

Communication

Analytical thinking

AI tools

Education

Bachelor’s degree in Marketing/Business/CS

Job description

## Senior Product Marketing Manager - ObservabilityApplylocations: Spring, Texas, United States of America: Frisco, Texas, United States of America: Alpharetta, Georgia, United States of America: Durham, North Carolina, United States of America: San Jose, California, United States of Americatime type: Full timeposted on: Posted Todayjob requisition id: 1208936Senior Product Marketing Manager - ObservabilityThis role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.**Who We Are:**Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.**Job Description:**As a Senior Product Marketing Manager for Observability, you have the opportunity to be a strategic leader responsible for driving business success for HPE OpsRamp Software across the product lifecycle. We’re a fast-growing team looking for an accomplished observability product marketer who can collaborate with leaders in product management, sales, and marketing teams across a global, matrixed organization.You’ll shape messaging that differentiates HPE observability from the crowd, lead go-to-market initiatives with precision, and deliver high-conversion content that consistently drives measurable pipeline growth. You’ll empower sales and partners with clear, actionable positioning while helping customers solve IT challenges to accelerate growth in a fast-growing market. Specifically, a strong candidate can position solutions for personas including SRE, platform engineering, and IT operations teams, and for use cases such as incident management, root cause analysis, and hybrid cloud observability. You know the market and understand leading observability vendors (e.g., Datadog, Dynatrace, Splunk, Elastic, New Relic, Grafana, App Dynamics, SolarWinds) to articulate differentiated value.At HPE you’ll be a part of an experienced product marketing team, and our culture is to innovate boldly, win together, and be a force for good. We help each other succeed to achieve big goals, and we value unique thoughts, celebrate individuality, and hold ourselves accountable.The role combines strategic thinking with execution, and if you’re a storyteller passionate about observability technology, want to influence market perception, and partner with technical leaders to define the next era of enterprise innovation, this is your opportunity to lead from the front. Apply now!This is a remote teleworker role.**About HPE OpsRamp:**HPE OpsRamp is a leading platform for digital operations management, empowering organizations to monitor, manage, and optimize complex IT environments. IT operations teams can minimize downtime, deliver extraordinary service experiences, and increase the resilience of their hybrid IT environment with HPE OpsRamp.**Key Responsibilities:*** **Product Positioning and Messaging:** Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solution in infrastructure monitoring, cloud-native observability, and AIOps. Maintain messaging frameworks tailored to target personas, industries, and use cases.* **Go-to-Market Strategy:** Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives, while leading launches.* **Content Creation:** Produce high-impact marketing collateral, including solution briefs, whitepapers, case studies, demo videos, and blogs. Partner with demand generation teams to create campaign assets, landing pages, eBooks, webinars, and compelling offers that drive pipeline.* **Thought Leadership:** Build thought leadership about observability trends, hybrid cloud operations, and AIOps through analyst engagement, speaking opportunities, and industry content.* **Market Research and Competitive Analysis:** Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation.* **Sales Enablement:** Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales to ensure they are equipped to effectively communicate product value to customers.* **Customer Advocacy:** Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions.**Education & Experience:*** **Education:** Bachelor’s degree in Marketing, Business, Computer Science, or a related field. MBA or equivalent experience is a plus.* **Marketing Experience:** Minimum 5+ years of product marketing experience in a complex hybrid cloud or cloud-native environment.* Experience with Observability solutions is required* **Technical Knowledge:** Demonstrate experience marketing observability platforms across metrics, logs, traces, event correlation, and distributed systems. Experience connecting observability and AI/AIOps narratives, including automation, anomaly detection, and predictive operations, into business value.**Skills:*** **Marketing Expertise:** Proven success marketing to SRE, platform engineering, and IT operations teams by developing go-to-market strategies, crafting differentiated messaging, and leading cross-functional product launches.* **Collaboration:** Strong track record of partnering with product, sales and marketing teams.* **Communication**: Exceptional written, verbal, and presentation skills to a variety of customer, sales, and partner audiences; able to simplify complex concepts; experience influencing stakeholders at all levels to drive alignment.* **Analytical Thinking:** Leverages market, customer, and competitive insights to inform product and marketing strategy.* **AI Tools Proficiency:** Shows experience using generative AI tools to scale content development, refine messaging, and improve efficiency and pipeline impact.**Preferred Skills:*** Familiarity with enterprise buyers including CIOs, CTOs, VP Infrastructure, and IT Operations leaders* Experience supporting analyst relations and industry influencers**Impact/Scope:*** Influence at the vice president and above level.**Complexity:*** High – Independently drives strategic direction.**What We Can Offer You:****Health & Wellbeing**We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.**Personal & Professional Development**We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.**Unconditional Inclusion**We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.**Let's Stay Connected:**Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.### ### **Job:**Marketing**Job Level:**Expert "The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 111,000 - 211,000 in Colorado // 120,000 - 228,000 in Massachusetts // 120,000 - 243,000 in California // 105,500 - 243,000 in Georgia & North Carolina & Pennsylvania & Texas The listed salary range reflects base salary. Variable incentives may also be offered."