Senior Product Marketing Manager, Lab Automation

Highres Biosolutions

Beverly (MA)

On-site

USD 160,000 - 195,000

Full time

14 days+

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Job summary

HighRes is seeking a Product Marketing Manager to drive the success of CellarioOS and DIY Automation in the life sciences space. You will define personas, craft go-to-market strategies, enable sales teams, and shape pricing and messaging for biotech customers.

Collaborating with product, sales and marketing, you will analyze market trends, develop compelling content, and lead thought leadership through white papers and conference talks to accelerate adoption and revenue growth.

Qualifications

5+ years of product marketing, product management, or related roles in life sciences or enterprise software.
Experience crafting messaging and go-to-market for enterprise SaaS solutions.
Strong understanding of laboratory automation, drug discovery, genomics or related markets.
Excellent communication skills to translate complex concepts into value propositions.
Experience with sales enablement, including content creation and training.
Ability to analyze market data, competition, and VOC to drive strategy.

Responsibilities

Define personas and craft product positioning and messaging for CellarioOS and DIY Automation.
Develop and execute go-to-market strategies for new launches and enhancements.
Create and maintain sales enablement materials and training resources.
Drive content strategy and thought leadership through white papers, case studies, blogs, and presentations.
Collaborate with product, sales, and marketing to drive adoption and revenue growth.