Senior Product Marketing Manager — GTM & Growth

Hims & Hers; Oregon; Híbrido; USD 140.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary & equity

Unlimited PTO

Comprehensive health benefits

401k with employer matching

Descripción de la vacante

Hims & Hers is seeking a Senior Product Marketing Manager for a 6-month temporary assignment. The role requires strategic thinking, storytelling, and cross-functional collaboration with Product, Creative, Acquisition, and Retention teams to drive product adoption.

You will translate customer insights into differentiated positioning, messaging, and go-to-market briefs, shaping digital experiences that improve conversion and engagement across focus areas.

Formación

• 7+ years in marketing; 5+ years in product marketing or similar roles.
• Strong storytelling to build product brands and campaigns.
• Experience driving experimentation focused on conversion and engagement.
• Analytical thinker using data-driven marketing insights.
• Ability to influence product roadmap and stakeholders at all levels.

Responsabilidades

• Champion the voice of the customer to prioritize products and experiences.
• Partner with Product, Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development teams to scale the offering.
• Collaborate with Design and Analytics to shape digital customer experiences that drive conversion, engagement, and retention.
• Lead segmentation, positioning, messaging, and adoption tactics for focus areas.
• Develop go-to-market strategies and briefs grounded in customer insights and market trends.

Conocimientos

Marketing leadership

Product marketing

Campaign storytelling

Experimentation & analytics

Stakeholder influence

Cross-functional leadership

Executive communication

Fast-paced execution

Educación

Bachelor's degree in Business, Marketing, Communications, Psychology, or related field

MBA or Master's in marketing/communications is a plus

Descripción del empleo

Hims & Hers is seeking a Senior Product Marketing Manager for a 6-month temporary assignment. The role requires strategic thinking, storytelling, and cross-functional collaboration with Product, Creative, Acquisition, and Retention teams to drive product adoption.

You will translate customer insights into differentiated positioning, messaging, and go-to-market briefs, shaping digital experiences that improve conversion and engagement across focus areas.