Senior Product Marketing Manager

DAT Freight Solutions; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

DAT is seeking a Senior Product Marketing Manager to connect product strategy with market reality and shape Loadlink’s growth trajectory. You will own GTM, messaging, enablement, and cross-functional alignment across Product, Sales, Marketing, and Customer Success to scale our product-led approach.

You will craft differentiated value propositions, develop repeatable launch playbooks, and partner across teams to ensure consistent storytelling that resonates with customers in the logistics and

Qualifications

• 5-8 years of experience in B2B SaaS or marketplace Product Marketing.
• Proven ability to build go-to-market and enablement programs that deliver measurable impact.
• Strong storytelling and communication skills, with the ability to simplify complex products.
• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success.
• Analytical, curious, and customer obsessed.
• Background in logistics, freight tech, or multi-sided platforms is a plus.

Responsibilities

• Own Product and Value Positioning: Define and maintain clear, differentiated market and value positioning that articulates how Loadlink creates impact across our ecosystem.
• Lead Go-to-Market Strategy: Build and own a repeatable GTM framework and align on launch timing, messaging, and enablement needs.
• Enable Teams to Win: Create enablement materials and collaborate with Marketing to activate campaigns that reflect product value and customer outcomes.
• Partner with Sales and Customer Success to turn product insights into customer-ready narratives and proof points.

Skills

Go-to-market strategy

Enablement programs

Storytelling

Cross-functional collaboration

Analytical mindset

Job description

About DAT

DATis an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, seewww.DAT.com/company.

We’re looking for a Senior Product Marketing Manager to connect product strategy with market reality and build the foundation for how Loadlink brings innovation to market.

You’ll lead the go-to-market strategy, drive cross-functional alignment, and ensure our teams across Product, Sales, Marketing, and Customer Success are equipped with the right stories, tools, and insights to deliver impact.

This is a foundational opportunity to shape Loadlink’s Product Marketing practice and define how we launch, enable, and scale.

What You’ll Do

Own Product and Value Positioning

• Define and maintain clear, differentiated market and value positioning that articulates how Loadlink creates impact across our ecosystem.
• Translate complex capabilities into simple, compelling value propositions for different audiences.
• Partner with cross-functional teams to ensure consistent messaging across all channels and customer touchpoints.

Lead Go-to-Market Strategy

• Build and own a repeatable GTM framework that drives clarity, consistency, and impact for every launch.
• Partner with Product, Sales, Marketing, and Customer Success to align on launch timing, messaging, and enablement needs.
• Lead internal and external enablement through release notes, help center updates, sales materials, FAQs, and campaign assets.
• Measure and analyze launch success to inform and improve future GTM plans.

Enable Teams to Win

• Act as the connector between Product, Sales, Marketing, and Customer Success, ensuring everyone tells the same story.
• Create enablement materials that help teams sell, support, and position our products confidently.
• Collaborate with Marketing to activate campaigns that reflect product value and customer outcomes.
• Partner with Sales and Customer Success to turn product insights into customer ready narratives and proof points.

What You Bring

• 5-8 years of experience in B2B SaaS or marketplace Product Marketing. * Proven ability to build go-to-market and enablement programs that deliver measurable impact.
• Strong storytelling and communication skills, with the ability to simplify complex products.
• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success.
• Analytical, curious, and customer obsessed.
• Background in logistics, freight tech, or multi-sided platforms is a plus.

Why You’ll Love This Role

Loadlink is at an exciting point of growth. Our products are evolving quickly, and we’re ready to formalize and scale our go-to-market motion.

You’ll play a pivotal role in how we launch new products, how teams tell our story, and how our customers experience value. If you’re excited to build from the ground up, collaborate across teams, and create playbooks that define how a product-led company goes to market, this role is for you.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)