Senior Product Marketing Manager, Enterprise

Adyen; New York (NY); Hybrid; USD 145,000 - 195,000; Full time

Job summary

Adyen in New York is seeking a Senior Product Marketing Manager for the Enterprise segment. You will empower regional commercial and marketing teams to drive revenue growth through strategic GTM programs, launches and sales enablement.

The role spans global collaboration, customer insight, and content creation across platforms, with a focus on fintech, payments, and financial services. Fluent English is required, and the position is hybrid based in our New York office.

Qualifications

• 6+ years in B2B product/customer marketing in fintech, payments, banking, or financial services.
• Proven ability to lead go-to-market programs with local and global stakeholders.
• Experience delivering revenue-driving launches in a fast-paced environment.
• Strong communication and analytical skills with a customer focus.
• Strategic, commercial thinker who translates product into compelling stories.
• Able to manage global projects and meet deadlines.
• Fluent in English, both written and spoken.

Responsibilities

• Go-to-Market playbooks: Equip commercial teams with ready-to-localize playbooks and campaigns for different target markets.
• Product launches: Lead strategic product launch programs from start to finish, coordinating workstreams and stakeholder groups.
• Customer Insight: Act as the voice of our customers leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
• Create compelling content: Develop marketing materials including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
• Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products.
• Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.

Skills

Go-to-Market

Product launches

Customer insights

Content creation

Sales enablement

Cross-functional collab

English fluency

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Product Marketing Manager, Enterprise

Adyen is looking for a market-oriented, proactive and commercially minded Senior Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units.

In this role you will be working in a multidisciplinary team (3-5 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.

Together you will be articulating and packaging our unique value to our SaaS target market verticals. You will be responsible for driving well‑executed product launches, go‑to‑market playbooks and sales enablement that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.

The ideal candidate has extensive experience in a B2B product or customer marketing role in the Payments, Banking or Financial Services industries with a track record of delivering revenue driving go‑to‑market programs in collaboration with local and global senior stakeholders. You motivate yourself and others to deliver results, with minimal supervision.

What You’ll Do:

• Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets.
• Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups.
• Customer Insight: Act as the voice of our customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
• Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
• Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products.
• Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.

Who You Are:

• 6+ years of experience in B2B product/customer marketing within the fintech, payments, banking, or financial services sectors.
• Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
• A proven track record of success in a fast‑paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
• A customer‑focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
• Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
• Proven track record of managing and executing global projects with measurable results.
• Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
• Self‑motivated with a hands‑on approach and the ability to meet deadlines.
• Fluent in English, both written and spoken.

The annual base salary range for this role is $145,000 - $195,000.

Our Diversity, Equity and Inclusion Commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s Next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

This is a hybrid role based out of our New York office. We are an office‑first company and value in‑person collaboration; we do not offer remote‑only roles.