Senior Product Marketing Manager, Digital Apps

T-MOBILE USA, Inc.; Bellevue (WA); Vor Ort; USD 120.000 - 216.000; Vollzeit

Benefits dieser Stelle

Annual stock grant

Employee stock purchase plan

401(k)

Paid time off and holidays

Health insurance

Discounts for mobile service

Zusammenfassung

T-Mobile USA, Inc. is seeking a Sr. Product Marketing Manager for T-Life to drive product marketing strategy and content across the digital app ecosystem.

You will collaborate with product and marketing partners to define positioning, messaging, and content that boosts T-Life downloads and ongoing engagement. You will lead cross-functional efforts, develop performance dashboards, support GTM launches, and act as a market-facing SME, shaping the roadmap and requirements for CMS and

Qualifikationen

• Bachelor's degree in marketing, business, communications, or relevant field such as computer science.
• 7+ years' experience delivering successful, comprehensive product marketing strategy.
• Experience developing go-to-market strategies and messaging with product management and sales.
• Strong technical foundation with experience delivering segment-specific solutions.
• Extensive customer interaction experience and storytelling in marketing.
• Excellent presentation, writing, and editing skills; cross-functional collaboration.

Aufgaben

• Coordinates the creation of product content to be used internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.
• Author original product content for external material such as whitepapers, videos, blog posts.
• Develop dashboards to track performance of capabilities and inform decisions.
• Develop the competitive comparison guide for positioning against similar offerings.
• Assist in product naming with market, customer context.
• Supports launch planning and orchestrates GTM strategy for new products.
• Uses business analysis and customer research to drive product strategy and retention.
• Serve as market-facing SME and collaborate with industry analysts as company representative.
• Develop customer references, testimonials and case studies for external and internal use.
• Drive product retention and upsell/cross-sell strategies.
• Monitor and report on product performance and marketing outcomes.
• Conduct win/loss interviews and provide feedback to the product team.
• Other duties/projects as assigned.

Kenntnisse

Product marketing strategy

Go-to-market

Cross-functional collaboration

Communication skills

Storytelling

Ausbildung

Bachelor's degree in Marketing/Business/Communications or CS

Jobbeschreibung

T-Mobile USA, Inc. is seeking a Sr. Product Marketing Manager for T-Life to drive product marketing strategy and content across the digital app ecosystem.

You will collaborate with product and marketing partners to define positioning, messaging, and content that boosts T-Life downloads and ongoing engagement. You will lead cross-functional efforts, develop performance dashboards, support GTM launches, and act as a market-facing SME, shaping the roadmap and requirements for CMS and