Senior Product Marketing Manager – Digital App Growth

T-Mobile; Factoria (WA); On-site; USD 120,000 - 216,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision Insurance

401(k)

Employee stock grants

Employee stock purchase plan

Paid time off

Job summary

T-Mobile is seeking a Sr. Product Marketing Manager for T-Life to drive product marketing strategy, messaging, and content across digital app journeys. You will collaborate with product and marketing partners to define requirements and ensure alignment with enterprise objectives.

You will lead cross-functional teams to deliver best-in-class digital experiences, guide CMS and personalization initiatives, and support GTM launches while tracking performance and informing future decisions.

Qualifications

• Bachelor's degree required in marketing, business, communications, or relevant field.
• 7+ years’ experience delivering successful, comprehensive product marketing strategy.
• Experience developing go-to-market strategies, messaging and related tactics with Product Management and Sales.
• Strong technical foundation with experience delivering segment-specific solutions.
• Extensive customer interaction experience and customer success storytelling.
• Excellent communication, presentation, and writing skills.
• Cross-functional collaboration with product, marketing programs, demand generation, field marketing and sales.

Responsibilities

• Coordinate content creation for internal and external use (collateral, data sheets, briefs, whitepapers, videos).
• Author original product content for external materials (whitepapers, videos, blog posts).
• Develop dashboards to track capabilities performance and inform decisions.
• Create a competitive comparison guide for positioning against competitors.
• Assist in product naming with market, driver, and customer context.
• Support launch planning and GTM strategy execution.

Skills

Product marketing strategy

Go-to-market strategies

Cross-functional collaboration

Content development

Communication skills

Project management

CMS & personalization

Education

Bachelor's degree in marketing/business/communications

Tools

CMS (Content Management System)

Personalization platforms

Job description

T-Mobile is seeking a Sr. Product Marketing Manager for T-Life to drive product marketing strategy, messaging, and content across digital app journeys. You will collaborate with product and marketing partners to define requirements and ensure alignment with enterprise objectives.

You will lead cross-functional teams to deliver best-in-class digital experiences, guide CMS and personalization initiatives, and support GTM launches while tracking performance and informing future decisions.