Senior Product Marketing Lead, Digital Apps & GTM

T-Mobile USA; Bellevue (WA); On-site; USD 120,000 - 216,000; Full time

Job summary

T-Mobile USA is seeking a Sr. Product Marketing Manager for the T-Life product line to define marketing requirements, positioning, messaging and content strategy that drives downloads and engagement across digital apps.

You will partner with product, marketing and benefits teams to deliver end-to-end experiences and own the CMS and personalization roadmap. The role requires deep product lifecycle understanding, strong communication, and the ability to work with cross-functional teams to achieve

Qualifications

• Bachelor's degree in marketing, Business, Communications, or relevant field of study such as Computer Science required.
• 7+ years' experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue.
• Experience developing go-to-market strategies, messaging and related tactics in close partnership with Product Management and Sales.
• A strong technical foundation, including experience delivering segment-specific solutions.
• Extensive customer interaction experience and customer success storytelling.
• Strong communication skills (verbal and written) and strong content development skills (streamlined messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills.
• Validated interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales.
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Coordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.
• Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts.
• Develop dashboards to track performance of capabilities and inform future decisions.
• Develop the competitive comparison guide for use in positioning against similar offerings from other organizations.
• Assist in product naming by providing market, driven and customer context.
• Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes.
• Serve as market-facing SME/leader with vision for the product and collaborate with industry analysts as company representative.
• Develop customer references, testimonials and case studies for external and internal use.
• Drive product retention and up-sell/cross-sell strategies.
• Monitor and report on the performance of products in the market and communicate the results of related marketing efforts.
• Conduct win/loss interviews and perform ongoing analysis to resolve level of customer product adoption and provide feedback to the product team.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Skills

Go-to-market strategies

Cross-functional collaboration

Content development

Storytelling

Product lifecycle knowledge

Presentation skills

Customer insights

Project management

Education

Bachelor's degree in Marketing or related field

Job description

T-Mobile USA is seeking a Sr. Product Marketing Manager for the T-Life product line to define marketing requirements, positioning, messaging and content strategy that drives downloads and engagement across digital apps.

You will partner with product, marketing and benefits teams to deliver end-to-end experiences and own the CMS and personalization roadmap. The role requires deep product lifecycle understanding, strong communication, and the ability to work with cross-functional teams to achieve