Senior Product Marketing Manager - Cybersecurity & AppSec

Invicti; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

401(k) Savings Plan

Parental Leave

Discretionary Time Off

Job summary

Invicti is seeking a Senior Product Marketing Manager to own platform and product GTM strategy, working closely with marketing, product and sales teams to differentiate our security solutions.

You will translate complex cybersecurity offerings into compelling messaging, lead launches, and drive demand through innovative programs. Collaboration, data-driven decision making, and executive-level communication are essential for success.

Qualifications

• 7+ years of B2B product marketing experience in technical software (security, cloud or network).
• Proven end-to-end launches: positioning, messaging, enablement, campaigns, measurement.
• Strong portfolio with frameworks, competitive intel, market narratives and thought leadership.
• Ability to translate technical products into clear, compelling stories for diverse audiences.

Responsibilities

• Develop platform and product feature GTM strategy and execution.
• Collaborate with cross-functional teams to differentiate Invicti products.
• Drive positioning, messaging, and sales enablement across channels and segments.
• Lead product launches and ensure alignment with sales, product and marketing.
• Monitor performance and optimize programs using data.
• Present effectively in webinars, trainings and executive briefings.

Skills

B2B product marketing

Launch management

Positioning & messaging

Market research & analysis

Cross-functional leadership

Analytical mindset

Communication

Pricing & packaging strategy

Education

Bachelor's degree in Marketing, Business, Engineering, IT

Job description

Invicti is seeking a Senior Product Marketing Manager to own platform and product GTM strategy, working closely with marketing, product and sales teams to differentiate our security solutions.

You will translate complex cybersecurity offerings into compelling messaging, lead launches, and drive demand through innovative programs. Collaboration, data-driven decision making, and executive-level communication are essential for success.