Senior Product Marketing Lead, Cybersecurity Platform

Invicti

Austin (TX)

Hybrid

USD 120,000 - 160,000

Full time

14 days+

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Benefits offered by this job

Health Insurance

401(k) Plan

Parental Leave

Hybrid/Remote Schedule

Job summary

Invicti is seeking a Senior Product Marketing Manager to own platform and product feature go-to-market strategy and orchestrate launches. You will partner with product, sales, and marketing to create compelling positioning that differentiates Invicti in the competitive web application security market.

You will translate highly technical concepts into clear, buyer-focused narratives, drive demand programs, and measure success using data.

Qualifications

7+ years of B2B product marketing experience, ideally within cybersecurity, application security, cloud security, network security, or another highly technical software category.
Demonstrated experience leading complex product and feature launches from end to end, including positioning, messaging, launch planning, enablement, campaign coordination, execution, and measurement.
A strong portfolio of product marketing work demonstrating experience with positioning and messaging frameworks, competitive intelligence, market narratives, thought leadership, videos, presentations, and pitch decks.
Proven ability to translate highly technical products and concepts into compelling, differentiated stories for audiences ranging from C-level executives to security, DevOps, engineering, and development teams.
Experience presenting confidently in webinars, trainings, conferences, customer meetings, sales enablement sessions, and internal executive or company-wide forums.
Strong experience in analyst relations, including briefing and building relationships with industry analysts and supporting major market reports and evaluations.
Demonstrated ability to influence cross-functional stakeholders across Demand Generation, Web, Brand Marketing, Sales, Customer Success, Product Management, and other teams, particularly around product positioning and go-to-market strategy.
Strong knowledge of market research, segmentation, competitive analysis, and market sizing, including experience developing or contributing to TAM, SAM, and SOM analyses.
Experience developing sales enablement strategies and materials that improve seller confidence, competitive readiness, and conversion.
Experience with pricing and packaging strategy, particularly within application security, network security, or enterprise software, is strongly preferred.
An analytical mindset and demonstrated ability to use market evidence, customer insights, competitive intelligence, and performance data to inform strategy and decisions.
Exceptional written and verbal communication skills, with the ability to simplify complexity without losing technical credibility.
Excellent organization, project management, and time-management skills, with the ability to manage multiple priorities and cross-functional workstreams in a fast-moving environment.
Highly collaborative, intellectually curious, detail-oriented, and comfortable influencing stakeholders without direct authority.

Responsibilities

Lead platform and product feature Go-To-Market strategy and execution.
Collaborate with cross-functional teams to differentiate Invicti’s products in the web application security space.
Translate technical concepts into compelling, differentiated stories for diverse audiences including executives and engineers.
Develop positioning and messaging; drive demand programs and measure performance.
Coordinate product launches and enablement with Sales, Marketing, and Product teams.