Senior Product Marketing Manager

Invicti Security; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health Insurance

Employee Assistance Program

Parental Leave

401(k) Savings Plan

Hybrid or Remote Working

Discretionary Time Off

Thrive-Wellness Days

Volunteerism Time Off

Employee Recognition

Job summary

Invicti Security, based in Austin, seeks a Senior Product Marketing Manager to own platform and product feature go-to-market strategies. You will lead cross-functional collaboration with product, marketing, and sales to differentiate Invicti’s solutions in the web application security space and drive successful launches.

You will translate complex cybersecurity capabilities into compelling stories for executives and technical buyers, backed by market research and performance data.

Qualifications

• 7+ years of B2B product marketing experience in cybersecurity or technical software.
• Experience leading complex product launches end-to-end including positioning, messaging, enablement, and measurement.
• Portfolio of positioning, messaging, competitive intelligence, market narratives, and launch materials.
• Ability to translate technical products into compelling stories for executives and cross-functional teams.
• Experience presenting in webinars, trainings, conferences, and customer meetings.
• Strong analyst relations and cross-functional influencing skills.
• Knowledge of TAM/SAM/SOM analyses and market sizing.
• Experience with sales enablement strategies and materials.
• Pricing and packaging experience in enterprise software.
• Excellent written and verbal communication; strong organizational and time-management skills.

Responsibilities

• Lead platform and product feature go-to-market strategy and execution.
• Collaborate with cross-functional teams to differentiate Invicti’s products in the market.
• Act as product evangelist and drive product launches.
• Develop positioning and messaging that resonates with buyers and enables sales channels.
• Track performance with data and adjust strategies accordingly.
• Collaborate with product managers and sales channels to balance priorities.

Skills

B2B product marketing

Launch management

Positioning & messaging

Competitive intelligence

Sales enablement

Pricing & packaging

Market research

Cross-functional leadership

Public speaking

Analytical mindset

Education

Bachelor's degree in Marketing, Business, Engineering, IT

Tools

None

Job description

Who We Are:

Delivering the industry’s most accurate application security platform, Invicti Security has been transforming the way web applications are secured for nearly 20 years. Recognized as a leader in Application Security Testing and a DAST Innovator by Latio, Invicti enables organizations to continuously scan and secure their web apps and APIs with the rigor of runtime testing and the speed of constant innovation.

Based in Austin, Texas, Invicti serves more than 3,600 organizations worldwide. To learn more, visit Invicti.com or follow us on LinkedIn.

What You’ll Be Doing:

As a senior product marketing manager at Invicti Security, you will report directly to the Vice President of Marketing. You describe yourself as being curious, and regularly dig into documentation and market trends. In this role, you will be responsible for platform and product feature Go-To-Market strategy and execution. You will be jointly responsible for working with cross-functional teams to make Invicti’s products stand out from the competition in the web application security industry. You will be a product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our products’ value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

What You'll Need:

• 7+ years of B2B product marketing experience, ideally within cybersecurity, application security, cloud security, network security, or another highly technical software category.
• Demonstrated experience leading complex product and feature launches from end to end, including positioning, messaging, launch planning, enablement, campaign coordination, execution, and measurement.
• A strong portfolio of product marketing work demonstrating experience with positioning and messaging frameworks, competitive intelligence, market narratives, thought leadership, videos, presentations, and pitch decks.
• Proven ability to translate highly technical products and concepts into compelling, differentiated stories for audiences ranging from C-level executives to security, DevOps, engineering, and development teams.
• Experience presenting confidently in webinars, trainings, conferences, customer meetings, sales enablement sessions, and internal executive or company-wide forums.
• Strong experience in analyst relations, including briefing and building relationships with industry analysts and supporting major market reports and evaluations.
• Demonstrated ability to influence cross-functional stakeholders across Demand Generation, Web, Brand Marketing, Sales, Customer Success, Product Management, and other teams, particularly around product positioning and go-to-market strategy.
• Strong knowledge of market research, segmentation, competitive analysis, and market sizing, including experience developing or contributing to TAM, SAM, and SOM analyses.
• Experience developing sales enablement strategies and materials that improve seller confidence, competitive readiness, and conversion.
• Experience with pricing and packaging strategy, particularly within application security, network security, or enterprise software, is strongly preferred.
• An analytical mindset and demonstrated ability to use market evidence, customer insights, competitive intelligence, and performance data to inform strategy and decisions.
• Exceptional written and verbal communication skills, with the ability to simplify complexity without losing technical credibility.
• Excellent organization, project management, and time-management skills, with the ability to manage multiple priorities and cross-functional workstreams in a fast-moving environment.
• Highly collaborative, intellectually curious, detail-oriented, and comfortable influencing stakeholders without direct authority.
• Bachelor's degree in Marketing, Business, Engineering, IT or equivalent relevant professional experience.

Nice to Have:

• Direct experience in Application Security Testing, including DAST, API security, AppSec, or adjacent cybersecurity categories.
• Experience marketing to security leaders, AppSec professionals, developers, DevOps, or engineering audiences.
• Familiarity with how cloud adoption, AI-assisted development, modern software development practices, and evolving security requirements are changing application security buyer needs.

Why Invicti:

Your Health & Wellness Matters:

• Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.
• Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
• Parental Leave16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding parent
• 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting

We Value Adult/Life Balance:

• Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered
• Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued
• Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
• Volunteerism Time Off : 5 days of paid time off each year to participate in the volunteer activities of your choice
• Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth

We Value You:

• Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth

At Invicti, we believe our people are at the core of our success. Our Total Rewards approach is designed to attract, support, and grow exceptional talent by offering a balanced mix of competitive compensation, meaningful benefits, and opportunities for recognition and development. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs. Above all, we are committed to transparency and ensuring our employees understand how we invest in their success and well-being.

As we operate in a dynamic, fast-paced industry, this role evolves with the business. While core responsibilities are outlined above, duties may adapt over time to meet operational needs and support both team success and your professional growth

"At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry."