Senior Product Marketing Manager, Credit Analytics

Morningstar, Inc.; New York (NY); Hybrid; USD 89,000 - 153,000; Full time

Job summary

A leading company is seeking a Senior Product Marketing Manager to drive the global go-to-market strategy for their Credit Analytics products. The ideal candidate will be a strategic leader with strong storytelling skills and a data-driven approach. This role involves collaboration with various teams to ensure effective product positioning and messaging, while also leading market research and demand generation efforts. The position is based in New York, following a hybrid work model.

Benefits

401k match

Stock Ownership Potential

Comprehensive health benefits

Trust-Based Time Off

6-week Paid Sabbatical Program

Tuition Reimbursement

Qualifications

• 7+ years of experience in product marketing with a focus on GTM strategy.
• Experience in digital marketing and demand generation.

Responsibilities

• Develop and refine a global GTM strategy for credit analytics products.
• Lead market research and buyer persona development.
• Design and execute data-driven demand generation programs.

Skills

Strategic Leadership

Storytelling

Data-Driven Approach

Collaboration

Education

Bachelor's Degree

Tools

Marketing Automation

Job description

The Role

We are looking for a strategic and customer-focused Senior Product Marketing Manager to lead the global go-to-market (GTM) strategy for Morningstar’s Credit Analytics products. You will drive growth by delivering deep market insights, compelling product positioning and messaging, and highly effective demand generation programs.

This role is ideal for someone who is not just an executor but a strategic leader—a product marketer who deeply understands customer pain points, knows how to craft compelling product stories, and can translate business objectives into data-driven GTM strategies that drive measurable impact.

You will work closely with Product, Digital Marketing, and Business Development teams to ensure our positioning is differentiated, our messaging resonates, and our marketing efforts deliver results.

This role reports to the Head of Product and is based in our New York office. We follow a hybrid policy of 3 days onsite and 2 days remote work.

Key Responsibilities:

• Develop and continuously refine a global GTM strategy for our credit analytics products and services, ensuring differentiation and customer impact.
• Be the voice of the customer, leading market research, segmentation, and buyer persona development to deeply understand our audience.
• Craft compelling product positioning and messaging that goes beyond features and speaks to real customer needs, ensuring consistency across all touchpoints.
• Monitor and analyze the competitive landscape, identifying opportunities for differentiation and sharpening our value proposition.
• Design and execute data-driven demand generation programs that drive lead acquisition, nurture engagement, and improve customer conversion.
• Develop a global content marketing strategy, leveraging thought leadership to position Morningstar Credit Analytics as an industry authority.
• Collaborate with Sales to create high-impact enablement materials (pitch decks, one-pagers, case studies) that improve conversion and retention.
• Define success metrics and report on product marketing performance, using data-driven insights to optimize strategy and execution.

Requirements:

• A bachelor's degree
• 7+ years of experience in product marketing, with a focus on GTM strategy, demand generation, and positioning.
• Proven track record of developing and executing ongoing GTM strategies that adapt to market changes.
• Strong storytelling and messaging skills—able to translate complex financial concepts into compelling, customer-centric narratives.
• Experience conducting competitive analysis and customer research to inform strategy.
• Hands-on experience in digital marketing and demand generation, particularly email marketing, marketing automation (e.g., Pardot, Marketo), and campaign optimization.
• Highly data-driven approach, with the ability to translate insights into actionable marketing initiatives.
• Strong ability to collaborate across Product, Sales, and Marketing to drive business impact.
• Ability to lead and mentor other product marketers, shaping the global product marketing function.
• Financial services, credit ratings, or B2B SaaS experience is a strong plus.
• Ability to travel globally as needed.

This role is ideal for a strategic and hands-on product marketer who thrives in a fast-paced, cross-functional environment and wants to play a key role in shaping the future of a high growth business. If you are passionate about market insights, storytelling, and driving business impact through great product marketing, we’d love to hear from you!

Base Salary Compensation Range

$89,804.00 - 152,674.00 USD Annual

Bonus Target %

12.5% Annual

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  • 75% 401k match up to 7%
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission

• Physical Health
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plansand coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disabilityinsurance

• Emotional Health
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Bonding Leave
  • Adoption Assistance
  • Leadership Coaching & Formal MentorshipOpportunities
  • Annual Education Stipend
  • Tuition Reimbursement

• Social Health
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we’ve found that we’re at our best when we’re purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.