Senior Product Marketing Manager, B2B Health Systems

Stepful, Inc.; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Meaningful Equity Stake

Subsidized Medical, Dental, and Vision

401(k)

FSA/HSA and commuter benefits

Learning stipend

Open vacation policy and travel PTO

Job summary

Stepful, Inc. is seeking a Senior Product Marketing Manager to own the end-to-end story for health system and employer partners. You will shape positioning, create sales enablement assets, develop customer stories, and lead ABM programs targeting priority accounts from NYC in a hybrid role.

You will run the product marketing and B2B content engine day-to-day, collaborate on go-to-market launches, and report to the Director, Enterprise Marketing as the function grows.

Qualifications

• 3+ years of B2B marketing across product marketing, demand generation, and/or content.
• Proven ability to build sales enablement assets that sellers actually use and to partner with a sales team.
• Experience producing customer case studies and running a content calendar at a steady cadence.
• Hands-on experience running ABM or outbound programs aimed at enterprise buyers, including building sequences in Clay or similar tools.
• Excellent writing skills: able to communicate complex offerings clearly to executives.
• Comfort with data: tracking funnel and campaign metrics and using results to adjust strategies.
• Ability to manage multiple workstreams with minimal day-to-day direction and flag risks early.

Responsibilities

• Own and maintain Stepful's B2B positioning and messaging, and update it as programs and markets evolve.
• Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates with the Workforce Solutions team.
• Run case study production end to end, from interviews to publishing and distribution.
• Own the content calendar and maintain a steady cadence of content that supports pipeline goals.
• Partner with Client Success to tell partner outcomes, and with Product and Learning to translate program details into buyer-ready language.
• Build and run outbound and ABM sequences in Clay, targeting priority accounts.
• Own reporting on campaign and content performance and test new approaches.
• Experiment with AI tools to speed up research, content production, and personalization.

Skills

B2B marketing

Positioning & messaging

Sales enablement assets

Content calendar management

ABM / outbound campaigns

Excellent writing

Data-driven decision making

Multi-tasking / program management

Tools

HubSpot

Job description

Stepful, Inc. is seeking a Senior Product Marketing Manager to own the end-to-end story for health system and employer partners. You will shape positioning, create sales enablement assets, develop customer stories, and lead ABM programs targeting priority accounts from NYC in a hybrid role.

You will run the product marketing and B2B content engine day-to-day, collaborate on go-to-market launches, and report to the Director, Enterprise Marketing as the function grows.