Senior Product Marketing Manager

Stepful, Inc.; New York (NY); Híbrido; USD 140 000 - 170 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Equity

Medical insurance

401(k)

Learning stipend

Open vacation policy

Resumo da oferta

Stepful, Inc. in New York is seeking a Senior Product Marketing Manager to own the B2B narrative from positioning to assets, driving demand and sales enablement for health system and employer partners.

You will run case studies, manage a content calendar, and lead ABM programs, working with Product, Client Success, and Learning to translate program details into buyer-ready language. This hybrid role is based in NYC and reports to the Director of Enterprise Marketing.

Qualificações

• 6+ years of B2B marketing across product marketing, demand generation, and/or content.
• Owned positioning and messaging and partnered with sales team.
• Experience producing customer case studies and running a content calendar.
• Hands-on ABM or outbound programs aimed at enterprise buyers, including building sequences.
• Excellent writing skills for executive buyers.
• Comfort with data; track funnel and campaign metrics.
• Ability to manage several workstreams with minimal day-to-day direction.

Responsabilidades

• Positioning & GTM: own Stepful's B2B positioning and messaging; refresh assets as programs and market evolve.
• Content & Customer Proof: run case studies end to end; manage content calendar; translate program details with Product and Learning.
• Demand Gen & ABM: build outbound/ABM sequences; report on campaigns; test new approaches; leverage AI tools where helpful.

Conhecimentos

B2B marketing

Positioning & messaging

Sales enablement

Content calendar

ABM / outbound

Executive writing

Data-driven marketing

Ferramentas

HubSpot

Descrição da oferta de emprego

About Stepful

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.

Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

Our Values

• Care first: We do whatever it takes for our students to succeed.
• Learn quickly: We test, learn with data, and iterate.
• Build together: We win when we rely on each other.
• Own it: We show up, take initiative, and show pride.

The Opportunity

As more health systems turn to Stepful to build their workforce, the story we tell them has to be sharp, consistent, and backed by proof. We're hiring a Senior Product Marketing Manager to own that story from end to end: how we position Stepful to health system and employer partners, the assets our sales team uses to win deals, the customer stories that prove our impact, and the account-based programs that reach our priority accounts.

This is a hands-on, independent role. You'll own the product marketing and B2B content engine day to day, run your own programs without close oversight, and partner on larger go-to-market launches as the function grows.

This hybrid opportunity is based out of our NYC office, reporting into the Director, Enterprise Marketing.

What You'll Do

Positioning & GTM Resources

• Own and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve
• Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with our Workforce Solutions team

Content & Customer Proof

• Run case study production end to end, from partner interviews and approvals to publishing and distribution
• Own the content calendar and keep a steady cadence of content that supports pipeline goals
• Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language

Demand Gen & ABM

• Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts
• Own reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next
• Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

What You'll Bring

• 6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
• A track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team
• Experience producing customer case studies and running a content calendar at a steady cadence
• Hands‑on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool
• Excellent writing skills: you can make a complex offering clear and compelling for an executive buyer
• Comfort with data: you track funnel and campaign metrics, report on them clearly, and use results to change your approach
• The ability to manage several workstreams at once with little day-to-day direction, and to flag risks and tradeoffs early

Bonus Points If

• You've marketed to health systems, hospitals, or HR and workforce leaders
• You've worked in EdTech, workforce development, or healthcare
• You've been the first product marketer at a Series B-D startup
• You have experience with HubSpot or other marketing automation and CRM tools

Interview Process

• Introductory call with Talent Acquisition team member
• Interview with Hiring Manager
• Take-Home Assignment
• Virtual Panel Interview
• On-Site Panel Interview

Benefits And Compensation

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Learning stipend
• Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work‑from‑anywhere days
  • 10 public holidays observed for 2026

the target base salary range for this opportunity is $140,000 - $170,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

Compensation Range: $140K - $170K