Senior Product Marketing Manager, AWS AI Product Marketing

Amazon Web Services (AWS); Santa Clara (CA); On-site; USD 128,000 - 213,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a Senior Product Marketing Manager for the Amazon Bedrock team, focusing on marketing AI solutions. This role involves collaborating across teams to position and launch generative AI products, shaping strategies that impact customer operations. Candidates should possess extensive marketing experience and a technical background to resonate with developers and decision-makers.

Qualifications

• 8+ years of marketing experience required.
• Experience marketing developer platforms or AI services preferred.
• Proven track record of leading product launches.

Responsibilities

• Work cross-functionally to create compelling launch moments.
• Define product positioning and messaging.
• Develop executive-level narratives for industry events.

Skills

Product positioning

Marketing strategy

Technical marketing content

Cross-functional collaboration

Education

Bachelor's degree

Job description

Senior Product Marketing Manager, AWS AI Product Marketing

Join to apply for the Senior Product Marketing Manager, AWS AI Product Marketing role at Amazon Web Services (AWS)

Senior Product Marketing Manager, AWS AI Product Marketing

Join to apply for the Senior Product Marketing Manager, AWS AI Product Marketing role at Amazon Web Services (AWS)

Description

We are seeking a Senior Product Marketing Manager for the Amazon Bedrock team. Amazon Bedrock, the easiest and fastest way for companies to build and scale generative AI, is one of the fastest growing services in AWS history, Amazon Bedrock is at the forefront of the generative AI technology wave including Agentic AI. In this role, you will focus on marketing our agent building capabilities to technical decision makers and developers. AI agents are transforming how businesses operate. As organizations increasingly develop AI agents to augment their operations, you'll shape the strategy and narrative that helps them understand and implement these solutions effectively. You will support the capabilities that enable enterprises to rapidly build and deploy product-ready agents. This role offers the opportunity to work at the intersection of cutting-edge AI technology and real-world business transformation.

Description

We are seeking a Senior Product Marketing Manager for the Amazon Bedrock team. Amazon Bedrock, the easiest and fastest way for companies to build and scale generative AI, is one of the fastest growing services in AWS history, Amazon Bedrock is at the forefront of the generative AI technology wave including Agentic AI. In this role, you will focus on marketing our agent building capabilities to technical decision makers and developers. AI agents are transforming how businesses operate. As organizations increasingly develop AI agents to augment their operations, you'll shape the strategy and narrative that helps them understand and implement these solutions effectively. You will support the capabilities that enable enterprises to rapidly build and deploy product-ready agents. This role offers the opportunity to work at the intersection of cutting-edge AI technology and real-world business transformation.

As a key team member in this fast growing, exciting space you will have the opportunity to help lead early market development efforts, establish compelling messaging, drive global growth, and help shape the future this AI-powered technology that will have a significant impact on our customers’ businesses. You will partner closely with AWS Executives, Product Managers, Marketing, Sales, and Partner leads.

Key job responsibilities

• Work cross-functionally to create compelling launch moments
• Define product positioning and messaging
• Work with business development and specialist sales teams to develop and execute go-to-market strategies including creating messaging to enable thousands of sellers
• Create clear, technical marketing content that resonates with both developers and technical decision-makers
• Work with analysts and manage relationships with key industry influencers
• Define and track key business metrics that demonstrate impact
• Partner with product team to influence roadmap based on market and customer insights
• Develop executive-level narratives and presentations for industry events and customer engagements
• Work effectively across AWS with groups such as engineering, marketing, sales, business development, and evangelists to achieve our joint business goals
  
  

A day in the life

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

About The Team

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

Basic Qualifications

• 8+ years of professional non-internship marketing experience
• Bachelor's degree
  
  

Preferred Qualifications

• Experience building, executing and scaling cross-functional marketing programs
• Experience marketing developer platforms or AI services at major tech companies
• Proven track record of leading successful product launches
• Strong technical background with demonstrated ability to understand and communicate complex technologies
• Executive presence and strategic thinking with ability to influence decision makers
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Web Services, Inc.

Job ID: A3000236

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  IT Services and IT Consulting

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