Senior Product Marketing Manager, Audiobooks Growth

Amazon Inc.; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Parental leave

RSU equity

Job summary

Amazon Music is seeking a Sr. Product Marketing Manager to grow audiobooks on the service.

You will build and launch product marketing initiatives to acquire new audiobook listeners and deepen engagement, working across Amazon Music and Audible to influence roadmaps. The ideal candidate has 6+ years of product marketing experience, strong analytical skills, and a track record leading cross‑functional campaigns.

Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience leading go‑to‑market for consumer software or hardware product launches.
• Experience in customer lifecycle marketing or partner marketing management.

Responsibilities

• Own the end‑to‑end marketing strategy to drive acquisition, adoption, and engagement of audiobook listeners worldwide, across owned, paid, and lifecycle channels.
• Lead complex, cross‑functional go‑to‑market initiatives for new audiobook features, from positioning through launch and post‑launch measurement.
• Partner with product teams across Amazon Music and Audible to influence the roadmap and shape features that grow audiobook acquisition, adoption, and retention.
• Define and own an experimentation roadmap for audiobook adoption, reporting results to leadership and scaling wins into lifecycle programs.
• Partner with content and content marketing teams to connect premium content marketing with growth marketing, turning tentpole titles into durable listener habits.
• Conduct qualitative and quantitative research to inform messaging and positioning, sharing insights and clear next steps with leadership.
• Tailor strategy across international marketplaces, accounting for differences between established and newer markets, and partner with regional teams on localization.
• Identify and pursue cross‑category opportunities across Amazon to reach new audiobook audiences.

Skills

Marketing analytics

Data-driven decisions

Cross-functional collaboration

Go-to-market strategy

Stakeholder management

A/B testing

Product positioning

Leadership

Education

MBA

Tools

Excel

Tableau

SQL

Braze/Iterable

Job description

Amazon Music is seeking a Sr. Product Marketing Manager to grow audiobooks on the service.

You will build and launch product marketing initiatives to acquire new audiobook listeners and deepen engagement, working across Amazon Music and Audible to influence roadmaps. The ideal candidate has 6+ years of product marketing experience, strong analytical skills, and a track record leading cross‑functional campaigns.