Product Marketing Manager

GuidePoint Security, LLC; United States; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work opportunities

Medical Insurance (Group)

Dental Insurance

12 corporate holidays & Flexible PTO

Phone and internet allowance

Retirement plan eligibility

Pet benefit

Job summary

GuidePoint Security, LLC is seeking a high-energy Product Marketing Manager with cybersecurity experience to craft value-based messaging and collateral. You will work with SMEs and the marketing team to differentiate offerings, support sales, and drive go-to-market efforts.

The ideal candidate has 3-5 years in cybersecurity product marketing, excellent communication skills, and the ability to influence cross-functional teams.

Qualifications

• 3-5 years' cybersecurity product marketing experience.
• Detail-oriented and organized multi-tasker who can handle multiple projects.
• Demonstrated success with value-based messaging and competitive positioning.
• Excellent written and verbal communication skills.
• Subject matter expertise in cybersecurity products and services.
• Understanding of how a product/service is sold and the tools to enable sellers.
• Proven ability to influence cross-functional teams and collaborate.

Responsibilities

• Translate technical content from SMEs into engaging collateral that highlights value and addresses cybersecurity problems.
• Drive thought leadership messaging and positioning for assigned offerings.
• Create differentiated, value-based content and collateral based on competition and buyer personas.
• Craft compelling offer messages for marketing channels.
• Lead content development and go-to-market strategy; write or review marketing copy, web copy, collateral, blogs, whitepapers and videos.
• Conduct market and competitive analysis to improve positioning of services.
• Contribute to the blog strategy and content creation.
• Manage the Digital Asset Management platform and maintain central repositories.

Skills

Cybersecurity product marketing

Storytelling

Communication skills

Cross-functional collaboration

Content creation

Job description

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation's top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

We are looking for a high energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts and produce value-based messaging, content and collateral that effectively differentiates GuidePoint Security's offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing.

The ideal candidate will thrive in a fast-paced environment. This person should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the value story and drivers behind products and services.

Roles and Responsibilities:

• Master storyteller - be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems.
• Drive thought leadership messaging & positioning for assigned offerings.
• Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision.
• Craft compelling Offer messages for use across marketing channels and activities
• Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos - and collaborating with various teams to ensure communication and goals are aligned.
• Conduct market and competitive analysis to better position services
• Contribute to the company's blog strategy and content creation
• Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository.

Required Experience:

• 3-5 years' cybersecurity product marketing experience (must have previous Cybersecurity experience)
• Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
• Demonstrated success value-based messaging and competitive positioning
• Excellent written and verbal communication skills
• Relevant subject matter expertise in the cybersecurity products, services and industry.
• Understanding of how a product/service is sold and the toolkit needed to enable sellers.
• Proven ability to influence cross-functional teams and work collaboratively.
• Preferred experience: social media, various content types, support for digital marketing campaigns, and ability to write web content.

Travel Requirements:

• Remote
• 10-15% travel (more or less can be discussed with manager)

Physical Requirements:

• Sedentary work
• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
• If you have additional physical requirements/changes, please discuss with HR first

Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,300 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company's success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

Some added perks....

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option