Senior Product Marketing Manager — AI & GTM Strategy

Sitetracker; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Sitetracker is seeking a Senior Product Marketing Manager to scale the go-to-market motion for Scout, its Agentic AI solution. You’ll sit at the intersection of Product, Sales, and Marketing to ensure we are positioning the platform effectively, supporting sales opportunities, and driving adoption across our customer base.

This is a highly technical and commercially focused Product Marketing role. You’ll translate complex AI capabilities into clear customer value, leading messaging and

Qualifications

• Experience directly supporting Sales on active opportunities for AI, technical SaaS, or similarly complex technology.
• Translate technical capabilities into clear business value and confidently support objection handling.
• Communicate with executive stakeholders and help sellers navigate complex customer conversations.
• Help create a repeatable sales motion around an emerging or rapidly evolving product.
• Use insights from active deals to improve messaging, enablement, and the broader GTM strategy.

Responsibilities

• Support active Scout opportunities with positioning, value proposition, objections, and executive engagement.
• Lead Scout messaging pillars and product marketing for new capabilities with Product.
• Partner across Marketing to develop campaigns that drive demand and adoption.
• Develop competitive and market intelligence to keep positioning differentiated.
• Represent Scout at customer and industry events, including speaking opportunities.

Skills

Sales enablement AI/technical SaaS

AI messaging & positioning

GTM campaigns & adoption

Competitive & market intelligence

Cross-functional collaboration

Job description

Sitetracker is seeking a Senior Product Marketing Manager to scale the go-to-market motion for Scout, its Agentic AI solution. You’ll sit at the intersection of Product, Sales, and Marketing to ensure we are positioning the platform effectively, supporting sales opportunities, and driving adoption across our customer base.

This is a highly technical and commercially focused Product Marketing role. You’ll translate complex AI capabilities into clear customer value, leading messaging and