Director, AI‑Powered Product Marketing

ProfilHQ; United States; Remote; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Competitive salary based on market

Flexible time off

Parental leave: 12 weeks

Home office stipend

Co-working stipend up to $300/mo

Professional development stipend $1,,?

Zusammenfassung

Help Scout is seeking a Director of Product Marketing to own how we tell our story in a crowded, fast-growing market, shaping the positioning, narrative, and go-to-market strategy that define how customers, prospects, and the industry understand our platform. You'll report to the VP of Marketing, leading our product marketing function, and will manage our Lead Product Marketing Manager.

This role focuses on strategy, launches, and cross-functional enablement across Sales, Product, Support, and

Qualifikationen

• Significant experience in product marketing for a B2B SaaS product or AI platform.
• Expert in core disciplines: positioning, messaging, buyer personas/ICP, sales enablement, and launches.
• Experience coaching and growing team members.

Aufgaben

• Own product marketing strategy and quarterly/long-term plans.
• Build and scale the product marketing function; set priorities and roadmap for growth.
• Enable Sales, Support, and teammates to articulate value of our products.
• Shape competitive intelligence and translate it into a market viewpoint.
• Own major product launches and seasonal release events end-to-end.
• Represent Help Scout's product externally through various channels.

Kenntnisse

Product marketing strategy

Positioning

Messaging

Buyer personas/ICP

Sales enablement

Launches

Team management

AI-powered products

Storytelling

Jobbeschreibung

Help Scout is seeking a Director of Product Marketing to own how we tell our story in a crowded, fast-growing market, shaping the positioning, narrative, and go-to-market strategy that define how customers, prospects, and the industry understand our platform. You'll report to the VP of Marketing, leading our product marketing function, and will manage our Lead Product Marketing Manager.

This role focuses on strategy, launches, and cross-functional enablement across Sales, Product, Support, and