Senior Product Marketing Manager — AI & Ad Tech

WebMD, LLC.; Newark (NJ); Hybrid; USD 95,000 - 105,000; Full time

Job summary

WebMD, LLC is seeking a Sr. Manager of Product Marketing for Medscape AI and related ad tech offerings in Newark, NJ. The role leads go-to-market strategy, messaging, and sales enablement, bridging Sales, Product, Editorial, Ad Operations, and Client Services to drive revenue and ROI.

The position emphasizes alignment of Medscape and PulsePoint into a unified enterprise with strong emphasis on data-driven insights and cross-functional collaboration across teams.

Qualifications

• Bachelor’s degree or equivalent experience with 5+ years in product marketing or digital strategy.
• Strong knowledge of ad tech, including ad serving, programmatic platforms, and measurement.
• Experience marketing AI-enabled or data-driven products preferred.
• Proven record of managing new product rollouts and leading cross-functional teams.
• Excellent communication and presentation skills; proficient in Excel.

Responsibilities

• Own product marketing for Medscape AI and GTM strategy.
• Lead GTM for ad tech products including launches, packaging, and positioning.
• Create sales enablement materials and positioning packages.
• Collaborate with Product, Editorial, Ad Operations, and Implementation teams from concept through launch.
• Align Medscape and PulsePoint into a unified enterprise.
• Coordinate cross-functional processes to reduce duplication and close gaps.
• Oversee BI and analytics alignment to translate data into insights.

Skills

Product marketing

Ad tech knowledge

AI products

Cross-functional leadership

Data analysis

Excel

Tableau

Communication

Education

Bachelor’s degree

Tools

Tableau

Excel

Ad Servers

DMP/DSP/SSP

Job description

WebMD, LLC is seeking a Sr. Manager of Product Marketing for Medscape AI and related ad tech offerings in Newark, NJ. The role leads go-to-market strategy, messaging, and sales enablement, bridging Sales, Product, Editorial, Ad Operations, and Client Services to drive revenue and ROI.

The position emphasizes alignment of Medscape and PulsePoint into a unified enterprise with strong emphasis on data-driven insights and cross-functional collaboration across teams.